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Joe Rogan Experience #521 - Lewis, from Unbox Therapy


47m read
·Nov 5, 2024

Good googly mly ladies and gentlemen, uh, this episode of the podcast is brought to you by untuckit.com. This is a new sponsor, and it's a new sponsor that's come up with a novel idea. Everybody likes wearing those button-up shirts. Like, I—I was wearing a flannel shirt earlier today. Everybody likes wearing them, but if you don't tuck them in, they look kind of odd, right? There's like this little blanket that goes over your dick and your butt. It's like a backwards hill.

Yeah, like the idea is that you're moving around a lot, so when you tuck it, it keeps it from untucking. But who the [__] tucks their shirt in? Especially if you don't have a job where you have to tuck your shirt in. Like if you're a banker, you can't be wandering around with your shirt untucked. I'm not going to trust you with my cash. I can't even remember the last time I tucked my shirt in. I hate it that much.

Well, you're—you know you have a UNC unconventional job. If you're a dude with a conventional job, like if you're—uh, you know, I thought you were going to say "body." I like—no, that's why I don't like to tuck it in; I don't want to look like a [] grapefruit. It's not comfortable though, being tucked in. You got—you know, there's not that much space in—that's the thing that guys with guts do when they have their pants tucked in, and the gut is like firm and tight against their pants. It's almost like a bra for their gut when it's tucked in. Holds it in, right? A little resistance hides that [] right.

Um, yeah, it's not comfortable. I'm much more comfortable with shirts untucked, but then there was always that extra cloth. Well, this company, Untuckit, decided to figure that out. It's made exclusively for men who wear their shirts untucked. See, now women won't be so excited to wear your clothes either. That's another good thing, 'cause one of the reasons why women like it is 'cause it covers their VJ and their butt, and they can walk around with their legs high. Yeah, their legs hang at more skin. This will definitely show more skin, but you know, it's going to show your whole vagina. Let's be honest. Look, look what this guy's penis is—that's crazy right there! Wow!

So it'd be less likely that chicks will wear your clothes. Or if they do wear your clothes, they'll have to wear underwear. I feel like if I saw this guy in the street, I wouldn't even notice that there was going on, you know? It just blends right in. Yeah, the brand ambassador is this guy, Brad Richards, who's a hockey star, and he decided to be a part of the company as well. It's because it's a novel and great idea. Untuckit has solved the problem, ladies and gentlemen, made exclusively, as I said, for men who wear their shirts untucked—and women too! You can wear it especially if you're, you know, tend to be like more of a manly sort of a woman. There's nothing wrong with that, okay? [] Wear flannel, who gives a []?

So anyway, use the code Rogan, R O G A N, for a special 10% discount at untuckit.com. That's U N T U C K I T dot com. Shirts designed to be worn untucked! Use the code word Rogan and save 10%. Shipping is free both ways. Both ways, I guess. Like if you want to send it back. Uh, the right shirt can make all the difference, [__] so go check it out on tuck.com.

We're also brought to you by Squarespace. Squarespace—the very best way for you to create your own professionally looking website. Nothing but rave reviews, by the way, of Squarespace. Of all our sponsors, it's one of the most popular and it just works great! It's such a—a godsend. It used to be—it was so difficult to get a website. You used to have to hire someone, and that person was probably busy as [__] and it takes massive man hours. The man hours have been significantly reduced and you can make an awesome professional website, including with an online store. Super easy to do! You can sell digital downloads like stand-up comedy or music or anything along those lines.

Beautiful designs, drag and drop content, super easy to use. About as easy as attaching a photograph to an email. If you can do that, you can figure out how to do this. My site—my site's built on Squarespace! Kow that is unboxing you. If you want to bring it up, I've got a store on there as well, unboxtherapy.com built on Squarespace. Can you believe that, ladies and gentlemen? What are the odds? We didn't plan this out!

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And there's Unbox—look at that, you got—see, so you can plug in on the front page there. You can plug in your Instagram feed so that's always fresh content. So if you're a person like me and the majority of what you do is on YouTube or on social networks and you don't want to constantly be updating a website, one way to keep it current is to use this Instagram plugin which feeds right back to your Instagram feed, obviously, and so gives people a reason to come back and check it out. Maybe they don't use Instagram themselves—they can still see what you're up to.

Yeah, yeah, it's awesome! Yeah! Oh, go back—look! I had the Hemp Force on there. See, that's what I left with last time, and now I'm on—you know I'm hooked up! I'm on the program now, and UnboxTherapy.com is the website if you want to go check out Louis's awesome website—great reviews on all sorts of different types of electronics and items and homemade craft brew beer. How is that craft beer thing? Is that good?

That was sent to me, but I don't actually have it, so I haven't tried it yet. That's a great idea, though, huh? Have a craft brew thing in your house? Definitely. This is—this is actually cool here, too. This is all the different items and stuff that I use that are in my personal inventory of items that help make my videos possible. Ah, nice, beautiful! That's cool! And it's a plugin—they link back to the Amazon store! Like Squarespace makes doing super complicated things incredibly easy to do! Boom, there you go, ladies and gentlemen!

So go to squarespace.com, uh, and get 10% off and a free trial for your first purchase. Go to squarespace.com, enter the code word Joe. That's for a free trial and 10% off your first purchase. Squarespace.com, enter in the code word Joe. Squarespace—a better web starts with your website! That's their logo! That's the [__] that they say. Everything else is like basically my own words, but a better web starts with your website—that's them.

Could be worse. It could be way worse. Could be way worse! All right, we're also brought to you by OnIt.com! That's O N N I T. We dosed up Lewis the last time he was here, and he had a dream that he was hanging out with Bryan Singer basically, plus the protein stuff kept me full, you know what I mean? Like I was about to start editing a video, I took a big protein shake and I'm not—you know, super healthy or anything like that, but I stayed full for a long time! I didn't want to get up, I didn't want to snack. I'm telling you, I'm going to take this [__] seriously!

I've had people recently complain about the Hemp Force that they don't like the way it tastes, which is—I don't know, I guess it's subjective. I'm just—for the record I always mix mine with coconut water. I love chocolate, though! Chocolate's good! Yeah, well, it's also made with stevia, so it has very little sugar. There's like one gram of naturally occurring sugar per serving. If you're interested in hemp, and especially, like people said, like why is it so expensive, our hemp is the best hemp you can buy!

If you go to, you know, any store you can buy hemp protein powder, and you can compare the two of them between this and Hemp Force, and there's two differences—one, the percentage of protein, per serving, is much higher on the stuff that we buy. We just buy this—the best stuff that you can get. It's not cheap! We have to buy it from Canada too, unfortunately. They're starting to change that law. They're fighting against it. They're going all the way to the Supreme Court in Kentucky.

There was like some recent website that was detailing Kyu's battle to grow hemp, which is non-psychoactive, by the way! Completely nonsense! It's not getting anybody high, it's just connected from the beginning to marijuana, and the reason being that marijuana became illegal—and this is really wacky stuff—but it was because of hemp! Hemp being used for paper, hemp being used for cloth, hemp being used for food and for oil. Henry Ford, in fact, made the very first fenders of his very first car out of hemp. And there's a video online that, if you go to that video, you can see Henry Ford banging on the fender with a hammer!

Hemp is a crazy plant! I mean, it literally comes from another planet! It's so different than anything else! If you pick up a hemp stock, it's incredibly light but really hard, like a piece of hemp stock—a big thick of a hemp tree that grew thick and large. It's amazing how strong it is! It's weird! It's like an alien plant! You can eat it! It has all the essential fatty acids! The protein in it is very digestible!

Um, like I said, with OnIt, we try to use the best stuff available, but you can buy Hemp Force or hemp protein rather—that's a cheaper variety—from many different sources, and you can see the difference! You can see it! And it'll be more gritty, um, it won't digest as easy, probably, and it probably won't have as much protein per percentage, but it's all good! I mean, look, any hemp protein is one of the best proteins you can get. Um, it's just—it has—you're going to have less issues digesting it than you will whey. Some people have no problem with whey, other people are more sensitive.

My wife has had whey protein prior to this one showing up, and we were comparing the nutritional values, and something I noticed on the hemp was the fiber. Yeah, the fiber compared to the whey—well, it's plant-based—yeah, it's like 11 grams or something. Yeah, and you know, I could use the help! Everybody could use fiber! It's just good for your body, period.

Um, anyway, we carry that and a host of other healthy snacks and foods, like the Warrior Protein Bar, which is a bar that's made out of buffalo. Uh, it's made out of buffalo in this ancient Native American tradition that uses cranberries and pepper, with no antibiotics, no added hormones, no nitrates, and totally gluten-free. Although, I don't know why you would have gluten. I guess you could maybe put wheat somehow or another in a bar to make it—that, anyway.

Um, what these bars are is essentially just a really healthy protein snack that's totally natural buffalo meat—14 grams of protein and it's based on a recipe that has been in the Lakota Sioux Warriors for centuries! You really can't call them Lakota Sioux! Lakota is what they call themselves, Sioux is what other Indians would call them, other Native Americans would call them, and Sioux means—it means enemy! So calling them Lakota Sioux Warriors is not really correct verbiage!

Wow, it's the Lakota people! Anyway, the Lakota people, they figured out a way, you know, many, many, many years ago, to preserve meat without all the modern [__] that we use, that it's probably super bad for you! So, no MSG, no lactose, no nitrates, as I said, which is the one thing that people really are very leery about when it comes to food supplements—not food supplements, food snacks, like beef jerkies and salamis and things like that—things with nitrates! Hot dogs, nitrates? Not so good! No antibiotics as well, no added hormones—all just super healthy!

And again, 14 grams per serving and only 140 calories—just one of the many things that we have on it! And also, if you use the code word Rogan, you will save 10% off any and all supplements. Anything else before we get cracking?

You got anything on next weekend? Uh, we're going to be at the Comic-Con American Comedy Company, Wednesday and Thursday, July 23rd and 24th, bringing Kill Tony, Thunder [__], and having a comedy show there with Berke Ker Glorious! Ladies and gentlemen, go to deathsquad.tv for all of that information!

And, uh, next Saturday night or next Friday night, I am with Tony Hinchcliffe! We are in San Jose at the Center for the Performing Arts, and all the information for that is at joerogan.net under Tour! All right, [] Lewis, from Unbox Therapy's here. We're all hopped up on coffee and speed and all kinds of other []! Let's just do this! Joe Rogan podcast! Check it out!

The Joe Rogan Experience! Train by day, Joe Rogan podcast by night! All day! A lot of people don't want to think you're on speed when you're on coffee, but you're lying to yourself, ladies and gentlemen! You're on a mild form of speed! Drugs are everywhere!

You don't like—uh, Dr. Carl Hart said you don't want a drug-free America. That's what he said—that's an unproductive America right there! Go with what—that, take coffee away from people; they're not working anymore! It's amazing, isn't it? Remember when you were young and there was no Starbucks? They didn't exist. Is there something like that waiting for us out there? There's, there like a new thing that's going to just—you know?

That's a good question. Some substance! I don't know, 'cause coffee was there forever, right? Marijuana before? Yeah, that's probably it, isn't that what's happening in Colorado? Oh, yeah! It's happening like crazy, right? Colorado's going off! Washington State's going off now too, because now they just started selling it!

So now, the same ripple effect, the same effect that's happening in Colorado, which is they're making way more money than they even planned! They had like an idea of how much money they would make and they're making way more! Way more now! I mean, well, that's something that's been tied up for too long and I think it makes a lot of sense! Fascinating! What a strange world we live in, you know?

I mean, now they have—have you seen the potcoin? It is a digital currency based on marijuana! My inevit—mhm! You're going to be able to buy marijuana with this digital currency! I think you need your own currency next. That's when the government comes after you! You gotta stay low, dude! JRE coin! You gotta stay free and unambitious!

That's true, I agree! No running for office! No, no trying to affect policy! Nothing crazy! But maybe coins can become that seriously! Like where communities online could have a coin almost as a reward system for the best participants within that community!

Well, I think ultimately we will have digital currency across the board for a variety of different things, and it could be really easy for communities—whether it's online communities or towns—to set up their own money, because I remember there was a town in, man, I want to say like North Carolina, but there was a town that was in the news a while back where they had decided to make their own—not digital currency, but local currency, and it was being talked about on the news, and it was like everybody sort of agreed to what things would be worth and they would all have their own way of trading goods and selling things and passing it back and forth through each other!

I think that, yeah, that like as an online thing that could be everywhere! Yeah, this—the decentralization of the power! You know? Why should some person in Missouri be concerned with what guys on Wall Street are doing? You know, like, what—how—why is that affecting you? Are you allowing it to affect you? I guess—as does it have to be all international like this? I don't know.

There's smarter people than me that probably have something to say about that! But when the bailout happened, right—that was the conversation! It was, you know, dudes in suits taking money away from dudes in plaid shirts. Do you know who Michael Shermer is? No? He's a famous skeptic! Was he on the podcast? No, he hasn't been on the—he's a famous skeptic! He wrote this very strange article for Scientific America that's been chewed apart, and it's interesting because it's like his idea of—if you like Google Michael Shermer, Scientific America, he apparently writes a—a—an article there, and he's got this myth of income inequality is like the title of the article.

And, uh, look. This is how I know your ideas about finance are dumb—if I think they're dumb, this is how I know because I'm clearly dumb! That's the L! So if I read your dumb [] and I'm like, yo, this is some dumb []—that’s when you know that your [__] is off! It's, it’s really strange!

It's a weird analysis of the situation! And uh, the idea that—here's, here's like one quote: “Almost all of our study's participants,” the authors conclude, “grossly underestimated Americans' average household incomes and overestimated the level of income inequality,”—so both income inequality and social mobility, though not as ideal as we would like them to be in the land of equal opportunity, are not as large and immobile as most of us perceive them!

He's getting destroyed in the comments! Yeah, whenever I see something like that I always wonder if it's the audience dictating the message or the message being authentic because I always wonder who are the people reading this magazine? They're probably fairly well-off, right? Scientific America, whatever. So, aren't you— isn't it easier to reinforce what they want to hear than it is to stir something up?

I don't know. But when I've read this, this is when I read something that's so goofy like this—this is obviously like a libertarian slant. You know, there's a lot of people that they lean Libertarian and libertarian almost has like a bit of a conservative context to it or a conservative bend to it! 'Cause it's a lot of that things are not as bad as everyone's perceiving! Pull yourself up your bootstraps! The ability to, you know, to have more freedom will equal more— you know, less regulation and more freedom will equal more prosperity! It's—it’s an ideology!

You know, it's an ideology as much as being a conservative is, as much as being a liberal is. Like, sometimes people, they get on that one team and then they just sort of adopt the ideas and the inclinations of that team! So this seems like what he's doing, and this is, again, coming from a— this seems like very libertarian in its slant. And it just—whenever someone does something like this, it makes me question all the things that they think about!

Like, you're supposed to be a guy who points out logical fallacies, who's involved in critical thinking, objective reasoning, and you say something like this? This is like, no! There's a crazy inequality in this country! To deny that is insane! That's exactly what I was going to say! I think the separation between rich and poor is such an obvious thing! I mean, how can you dispute that?

I watched—I can't remember the name of the documentary right now, but it followed a couple of people—Silicon Valley type entrepreneurs and tracked their incomes relative to those of individuals within the company and the sort of ratio over time how those have changed! But if you look at technology, which is sort of the angle that I'm looking at it from, the whole intent more often than not is to build in efficiencies! Like build efficiencies into your process!

So if you're Amazon, for example, figure out a way to run your warehouse without people! Figure out a way to have robots do it! To automate all of it, right? Because essentially, your bottom line is affected by how much you can—like, like the automakers, for example! Get robots in their—you know, their technology appears to push in this direction of eliminating humans from the equation, where it becomes tougher to pinpoint where the actual value is being added in the product that you're receiving.

So it’s not like Amazon warehouses don’t have humans in them; they do! And they're creating jobs! And they can go around and say, “We opened a new warehouse! So we hired 200 people!” or whatever it might be! But once upon a time, without the automation, how many people would that have been?

And what is going to happen when they—I mean, are they really testing drones for delivery? Is that not []? That's not []? I mean... it's not, I think it's not nearly as close as the video makes it seem! But just the idea that they're testing it. The idea that it’s not—look, it’s going to happen! It's like when they first made those photographs where you put the hood on and you stood up there. And you know, they had that thing like—was it like 1850 or something like that? The time between that and having it in your pocket was inevitable! Definitely!

All those ideas are out there! Someone just has to uncover them! Definitely! So once we have drones that they're testing that are delivering products, it’s a matter of time before the skies are filled with robot delivery trucks that are landing places and dropping off TVs and definitely! I think the last time we were here we were talking about self-driving cars and how, like, in an airplane it’s okay for that process to be automated, but in cars, we freak out about it!

Yeah, it’s—I think it’s the same thing with drones. People are afraid of what they don’t know, afraid of the unknown! But maybe drones are a little bit further out, but what's happening right now is also interesting and exciting, and it's kind of flying under the radar in the sense that you have Amazon Prime, you have Amazon Fresh, you have all these ways of getting things that you need without necessarily the same ecosystem, the same chain that you once would have had where you had a delivery man brings to a store and then the person in the store puts it on the shelf and then you have to go to the store to buy it and you have to go through a cashier. Instead of an automated checkout!

Just a number of human beings involved in that process used to be a lot more, so everybody in that value chain could take a little piece for themselves! But in this Amazon Universe, it’s all about eliminating those cogs and just doing A to B! So yeah, a drone is maybe the endgame, but even right now there's a huge impact to that—that form of consumption!

Yeah, it’s—it's so strange to watch the climate shift and change, and it's so strange to watch just online shopping! I remember I did some online shopping a year ago! I mean, not a year ago, a while ago rather! And um, I forget what it was that I bought! But somebody said, “Where'd you get that?” I said, “I got it online!” And he was like, “Oh man, I wouldn't buy anything online, put your credit card out there, that’s CRA—how long ago was that?”

Long time ago! Okay, yeah, I mean, I don’t—I was on—when online shopping first existed, I was buying things! I was like, this is so crazy, so cool! You could find something online, then it shows up in your—! I think that now it's almost more common to shop online than it is to not shop online!

Yeah, I mean, I don’t know, my mom still says, “I would never put my credit card on there!” And my mom's not like super old, but I think that we're—we just do it so we think everyone does it! Well, and it depends on the item! Let's find out what percent—let's take a guess—what percentage of Americans shop online?

I'd say 70%, 60%? Oh, that actually do it at all? Frequently I’d say 50 to 60%. What’s frequently though? Once a week? First of all, if you type in “once every”—once a month—if you type in what percentage of Americans, the first question is, “Are gay?” What does that tell you about people using Google search?

“What percentage of Americans are gay?” as first! “What percentage are Christian?” To be honest with you though, is that really that strange if you think about it? Yes! Do you have the answer to that question, the gay part? Yeah, uh, how close? How close would we actually—? Everyone’s gay, you just need enough time alone!

Yeah, everyone's gay, you just need enough time and I'm just curious what that top—that top search is a common search! I'm just curious what the top result actually is! Wikipedia! What do you think based on your own findings? Like the people—I think—I say all of America! See, I don’t have enough experience with all of America! Well, just humans! Canada, you guys are America North, let's be honest! No, I know, but I'm saying like I'm talking more about urban areas versus rural areas! Rural areas? They're all gay as []! All those farmers are gay as []! They might not even know! See, that's what I'm talking about!

Like I have—I have city experience, I don't have any country experience! Do you think it’s different? I think they hide it more. In fact, I think the city-country thing is more defining than any—than, say, the city you come from! Like people say, “Oh, you know, you're Canadian!” Well, you've been to Toronto a lot, so you know it’s roughly the same kind of idea! But when you ask me a question like that statistically, I would say Toronto is probably more like New York than New York is like Kansas City, right? You know what I'm saying?

Yeah, I agree with you on that, except folks! The big difference between Canadians and Americans is how nice everybody is! There's way more nice people for whatever reason! Urban in Canada! Yeah, I know, I know! I notice people say “excuse me” and “sorry” a lot more! “Excuse me,” “sorry,” “pardon me,” “how you doing,” smiling! Smiling! It’s just a friendlier place! I feel like it’s probably because you don’t have this background of conquerors, you know? It’s a different kind of mentality that’s set up the country, whereas America there’s definitely different culture!

Yeah, for sure! Definitely! Close! Oh, yeah, it's like a little bit twisted sort of—you know! And again, it varies depending on where you are, but one of the one of the things that comes up more than anything is guns! Gun—the gun, the difference in the perception of guns, crime, etc., that conversation always comes up when I'm talking to people from America that are asking me what the difference is and that famously that Michael Moore documentary—what the hell— which one was it? His one of his first ones?

Yeah, yeah—Bowling for Columbine! Was it bowling? Bowling Columbine? Yeah, where he’s from Michigan and he went over the border to Windsor from Detroit, and I don’t know, he had some statistics in there and people weren't locking their doors in Windsor, and I don't know—yeah, a lot of people thought that was horseshit! I thought it was horseshit too! But he was trying to draw some kind of conclusion there that even though we’re culturally identical, we don’t shoot each other!

Which obviously is not true! But some of the statistics coming out of Chicago right now are crazy as far as the amount of people that are dying due to gang warfare, etc. Like there’s nothing like that at all! So I don't know, there is nothing like that in Canada! No, I think Toronto—I don't want to say a number because I don't know, but murder figures—I mean it's one of the safest—thank Rob Ford! I think kept you guys safe by doing all your crack!

That’s what he does, keeping it off the street! Strategy! Hanging out with the thugs? Yeah, he’s trying to calm everybody down towards overweight white people! Is that the Prince that book about? I don't remember! But a king needs to be down with the people! You see, the minute he gets up on his high horse, up on a hill somewhere too good for crack, he can't relate anymore! That's what I'm saying!

Free Rob Ford! That's what I say! I think he’s running again! He’s running against a porn star, actually! Perfect! The world's going to end! Yep, it's [__]! See, I think that is the perfect kind of way to look at politics is that if these people can be there and nothing actually happens, there is no actual effect of it, for me, it exposes politics as a whole!

Well, politics given the state of our culture, I think the most intelligent, most capable people don't want that job! They decide, no I'll just get some puppet in place to do my bidding and pay them off. Or, you know, it’s obviously not that planned out like one guy is pulling strings, but most people don’t—they don’t want a job that doesn’t pay that well! It’s going to take a shitload of your time, and everyone’s going to hate you no matter what you do!

Who wants that job? That’s smart! Not me! That’s the problem we have! Real issues! Alright, it’s saying actually that America's—there's several different articles about shopping online, what the numbers were, but it's overtaking stores! It's saying now 40%—47% of consumers said the internet would be their favorite shopping destination! Wow!

Yeah, here's in 2013, it says more than 80% of the online population has used the internet to purchase something, so at least once! And that's the only people that have used the internet! So that, of all, I'd probably say it would be a lot lower! I'd probably say like 60% globally! Like, yeah, there are some people who don't have access!

Like how about how many people shop on their phone, what would you say there? Oh, that’s growing rapidly, I know that for a fact! I don’t know the number! Seven out of ten smartphone owners will use their smartphone for holiday shopping! Wow! Finding store locations and checking comparing prices being the top two uses, with 45% of consumers saying they use social media to assist them with their holiday shopping! Fascinating!

I think social media is a huge, huge, huge factor in buying electronics! Huge! I mean we were talking, your friend Marcus Marquez; who also has videos online, right? Great, really in-depth videos about cell phones especially. He’s helped me a lot! I’ve really enjoyed his videos! I was talking to him about it! I was like there’s never been a thing like this before! No! And they actually—we were involved in some report recently—a university report! I’m not remembering the name, but they did some tallying to figure out how many people watch videos like that prior to making a purchasing decision!

The percentage in our world in the tech space—it's huge! Wow! The numbers were staggering! And so there's this really awkward thing going on right now where the influencers are becoming the retailers in a way! Wow! We're taking on that role where it used to be a guy in a blue shirt at a Best Buy who could give a [__] about the job, right?

Who you kind of had to deal with whatever information he had. You didn’t have a choice. And now it’s like, why would we? It’s not very—it’s not the best use of resources to take a bunch of unsophisticated individuals with a part-time job and put them in that role, which is essentially a fairly sophisticated role—keeping up with all this [__], which is crazy!

So let’s take one guy, give him video as a platform, and then allow for him to reach millions! It’s also the difference between someone taking on that role as a job and someone who’s extremely passionate about electronics! Completely agree with that! That’s for like a guy like you—you would probably, no matter what your job is, you would still be passionate about electronics! 100%!

I’d still be having the exact same conversations! Sometimes I feel like I might even be more passionate because I wouldn’t be jaded by the whole thing, you know what I mean? Like I think, in a weird way that might happen, but you know, there’s definitely—there’s definitely this change happening right now where social media is allowing for individuals who you don’t know in your personal life to take on the role where that used to be for somebody connected to you!

You know immediately connected to you! Now the word-of-mouth marketing, which ENT was the most powerful, is still the most powerful, is transitioning from word-of-mouth in real life, real words to social media words! Because even though you might be unreachable to people in real life, you’re not because of social media! So Joe Rogan is an influencer; I’m an influencer; Marquez is an influencer!

And all of a sudden, you’re managing this social group of a million friends, essentially! That’s the way they look at it! Yeah, you know, you're building that connection, you have this two-way communication, you’re producing hundreds of videos, you’re pumping out hundreds of tweets! It’s, uh, you take on a different role, and you’re super responsible in a way! Like say if you choose a certain phone and it turns out to be a piece of [__]! Oh for sure! A massive burden on you that would destroy like...to be unjustly like, there was no way. It would be worth it because it would kind of like stain you forever like your people’s perceptions of your judgment and you know, and most importantly, if you grew up invested in this, you know, like I did, like just wanting to get my hands on the next thing.

If you’re actually excited, it’s super hard to fake it! You know what I mean? Fake it one way or the other way! There’s something about the format—the third party format! Like brands, they’ll put out their own videos! Don’t put out a feature video on their product! Nobody wants that! Nobody wants your super polished version of the way you want the thing to be interpreted!

Yeah, uh, in conversations I’ve had it’s like I’m playing the, like unboxing videos in general I’m playing the role of you! That’s why traditionally they were shot point of View. Because it’s your head; you’re about to go experience this! And when I was playing around with the Google cardboard VR, I was like, oh [__]! Can you imagine this idea being expanded on? Of consumption through someone else's experience!

Having experiences that would be unavailable to you through someone else's perspective! Because often times I’m playing with items that people don’t have the money to buy! Not at least not immediately! They may be thinking about it or they may just be watching it for entertainment! There’s all kinds of different viewers! But I can imagine being a kid really wanting something, and the closest I could get to it was that experience of getting it, opening it, etc!

And imagining that perspective of it being mine! You know? Well, the unboxing videos are always very cool because you know you get to—a you get a real sense of the product! Like from the purchase to your hands to discovering it! Whereas like other times, you like the guy already has it out, it's already fully charged; he knows how to work it, so he’s swiping back and forth and showing you all the things!

But you would never be able to talk a producer of a television show into letting you film 20 minutes on a [__] new LG phone. They would go no one's going to watch that! You know? Uh, I’ve heard of—I think maybe it was Virgin? Somebody put some tech videos in the airplanes, which were kind of extended in length! I don’t know; people would definitely watch them! The world is changing! You know? Totally changing!

Those producers that are in that business, in that world, maybe they couldn’t understand it, but the audience and the numbers, they don’t lie! Well, the content delivery device of television, like it’s going to be on at 8:00; it’s going to go from 8 to 9; then that’s when you got to be there or DVR it! I have—I love this conversation! I feel like it’s not us who need to adapting to them, it’s them that need to be adapting to us!

Well, there’s no need, as technology has started to change what online video is! And now you have like Netflix documentaries and television shows and comedy specials! What is the difference between something that’s on Netflix and something that’s on television? It seems the same thing to me, and it’s becoming more and more prominent, and it’s going to get to a point where it’s going to Eclipse it!

Because they don’t have the limitations of, you have to watch it at this time! It’s only on then! You’ve got to sit through commercials! All the silly limitations you’re dealing with a more sophisticated delivery system! And in the past, sophisticated evolutions of systems are never held back! You can stop them! You can try! But where’s Blockbuster? Yeah! And they [__] up!

There were a bunch of dudes sitting around a table like this with gray hair saying, “People like to go and rent a movie! You know, it’s an outing! That’s what they like to do! Do it! And then the wife gets to pick!” That’s right; Tuesday and husband gets to pick on Wednesday! Tonight's my night! You like the classics? The classics for 7-day rentals! And late fees! Do you remember late fees?

Can you believe that we put up with that []? I'll do you one better! How about rewind fees? Whoa! Now I can’t go with you there! I can’t get that far back! Remember the rewind fees? Yeah, that was []! So you don’t rewind and they’re charging you money! They charge you money if you didn't rewind! Did you rewind the video? You’re like, uh, I think I did! And then they look at it, “No, you didn’t!”

Like who’s considering user experience there? Like how about some customer service? Well, you know my friend figured out that most of the time the people that work at Blockbuster are way too dumb to know whether it’s fully watched or fully rewinded! They would look at it, so what he would do is just fast forward it to the very end and then say, “Look, it’s totally rewound!” They would go, “Oh, okay!” Because they didn’t know if it was rewound or they couldn’t—this one, does it go like that or is it like this? Like, where’s the start? Does it go clockwise? Does it go—? Okay!

Getting back to that conversation about the internet as a delivery method, there’s this thing happening now where online content creators with really large audiences are getting approached by traditional media! You know, they are wanting to bring them over into that world to try and generate some interest in traditional media to an audience that generally isn’t interested in that content!

And there’s problems occurring where those people aren’t translating—and vice versa! Or they’re trying to mold them into something else! There are a lot of really big content creators that have branched out in that way! And there’s some sort of feeling like once you’ve got—once you’re on TV, you’ve made it! You know, which is still appealing to a lot of people! But not at all for me!

Because when I see, like I said before, a more sophisticated delivery system, I want for me—we’ve won when we convince them that the—we’ve convinced them to come work with us, not the other way around! You know, and I feel like there’s a lot of people—there’s a lot of people that are undermining how cool all of this is by taking their services and saying, “and saying, uh, I’m going to—I’m not going to upload on my channel as much anymore because I have a show on this channel,” or because I’m working with this brand or because I’m in commercials now!

Or whatever it is! And that’s a real thing—that's happening with big YouTube Stars! That’s fascinating! So big YouTube stars are getting lured into the dark side. That’s right! They pulled over, they come with us! We’ll control the content, but we’ll pay you! That’s right! We’ll give you steady money, gold coins from the bottom of the mountain! Come with us!

That is a real thing because their whole business is based around control! They have to control the assets! Like record deals? Think about record deals! Music companies, yeah, all that [] got overhauled! Well, I heard there’s—I don’t know what podcast company it is, but one of the podcast networks got sold to some radio conglomerate or some [] like that! Remember when that happened? I was like, wow, that’s weird! Why would they want to buy a podcast network?

Didn’t they get bought by like Warner Brothers or some kind of form of Warner Brothers? I don’t know! Find out what the actual—well who cares? I mean let him do whatever he wants to do! I’ve had—I’ve had offers to buy my channel! Really? mhm! Look at you! You said that with pursed lips. That’s right! You said that in very serious tones!

That’s right! Yeah, well, hey, it’s worth a lot of money! A lot of people are checking it out! We could just change the way you look at things, lisis! You’re just a little too critical! Like, why are you so mean when it comes to certain devices that could generate millions of dollars if you just flavored your—I just can't imagine that life being that person though! Really? Just a shell!

You know, well, it's also—it’s completely contrary to what you’re passionate about! What you’re passionate about is innovation! What you're passionate about is the consumer experience! Like, I was kind of really interested—the last conversation that we had, you were talking about the user experience, the UE, which I had never really thought of as a concept, but it is! It’s not just a user interface, but it’s the experience. How does it make you feel? The beveled edges, the polished glass, the box that it comes in, yeah! What is all that about?

And that's something that you only would sort of get if you were truly passionate about this! Look at Apple—I mean—they’re trying to control the experience start to finish from the retail perspective! There’s a difference between walking into an Apple store and a Verizon store! The Apple—they got it nailed! They do have that nailed! They do! Everything looks Apple, you know, you go into the Apple Store, it’s totally Apple!

I feel like we shouldn’t go off on Apple talk again because people get upset! They can suck! They can suck! It’s the reality! Is that they make the best laptops, they make the best desktops, they make the best phones! They just do! Android phones, the best thing about the Android phones is that they’re open, is that anybody could make things for them, is that the screens are bigger—is that, you know, there’s a lot—you could watch Flash on them!

There’s a lot of really positives when it comes to Android phones, but when it comes to like who has made an Android phone that can [__] with an iPhone, the closest is like that HTC M8, and I’ve had that! It’s good, you know? I’ve had some—me and Marquez, we did an inadvertent camera test out the window of our hotel. mhm! We checked in, he’s three floors above me, so I’m on 12, he’s on 15, we both snap the exact same photo unknowingly! I use a 5S, he uses the M8, right?

And we both post to Instagram sec within seconds of each other! I see mine go live, and right underneath I see his—and you should check out—they use Instagram. Look at how many people have liked it! Yeah, well, it’s I’ve seen a bunch of results from videos like Marcus’s! I’ll show you the results! Yeah! Well, it’s obviously—the iPhone’s have a better camera, it’s a better—it’s a slicker design! There’s a lot of great things to it, but damn, the Android’s [__]!

It’s close. Okay, it’s getting really close! Check this out, just scroll down to the next one. That’s the iPhone 5S on the top—essentially took the same, and scroll down—God! And that’s the M8! Oh my God! That’s incredibly different! Look at all the detail! But it’s not at the same time because the sun is different on the horizon! No dude, come on, really? That’s within seconds of one another?! That’s insane! Look at the—how come yours looks like—look at—you see your sun? It doesn’t show any like—like what is that the blast, the flare?

But look at his flare! Yep! And look at the—interesting part for me is if you scroll down a little more and you look in the shadow portion—there’s no detail in the M8’s shadows! Terrible! It looks like [__]! You go up to mine—look at the detail where the cars are parked and that building in the forefront! Yeah, that is—that’s fascinating that you guys did that accidentally! And then, yeah, because it just goes to show you the mindset, you know?

Like we both saw the cool shot, we’re like, “I’m gonna take the shot!” And, and the difference in the output! Yeah, you know? See, that’s sort of the context of the user experience! Like, the—the passionate, you know, person who’s into electronics, can’t—you can’t fake that! You can’t, you know, it is! That’s why it’s so hard! There are so many users or guys like us that really, really like the interface on stock Android like we talked about last time.

I have a Nexus with me as well, pretty much all the time! But it’s so hard to ditch the iPhone because when you want to make a photo, when you want to communicate through photography, there’s just no other way right now! It’s not—I don’t—there’s that Sony one that takes very high—me— the one that has the extra extra big fat lens? The NOK one—is Nokia, that’s what it is! Is there a Sony that has that as well?

The—the Sonys have some great cameras too! The Son’s, a waterproof one, right? They have a waterproof one! Totally waterproof phone! Why is this not waterproof? That’s a good question; that’s stupid! Back back when—back then, like when the—this really hasn’t—the body hasn’t changed much since the five! And back then, it really wasn’t a thing! People weren’t making it!

It just—it’s relatively recent! Samsung’s is IP rated for dust and water, so is—I don’t know if HTC’s is, but definitely Sony’s is! It’s a relatively new thing that’s happening! They can go, you know, a meter under water for 10 minutes! Yeah! Hey, the next one might be the next one might be, but it’s for them! That’s not a huge priority! It just doesn’t seem like... but it gets everybody gets their phone ruined by pouring a drink on it like that’s the number one reason phones get ruined!

I would say cracked screens! I would say cracked screens are probably higher than water! But they’re both high! Speaking of cracked screens, cracked screen almost universal, right? Doesn’t everybody get a cracked screen? I’ve never had one! But I’ve had to—move a turd to get my phone out of the toilet! Did you kill the phone or the phone survived?

No, phone survived! How? How long was it in there? Push it! Thumbnail! Lit! It literally—I got up and then it fell in the toilet, and I was like ah! Put my hand through turd, grabbed it, pulled it out, and then—and then I just dried it off, put it in a bag of rice! He probably didn’t even wash his hands as [__]! No, I did the shaky thing and the good—the hair dryer!

Oh really? What you should do if that happens is 24 hours in a bag of rice! Yeah! It’ll pull away all the moisture! What I usually end up just doing is then having something stop working! And then, uh, I take it to the Apple or call the Apple Store, and they will send you one without—that’s great! Apple’s great with that! Here’s the weird thing though—they put—or at least they used to, I don’t know anymore, I used to do like some repairs on these things!

Crack them open and get crazy like that, but they used to put little litmus paper in there that would show it got wet! It would turn red! It used to be in the headphone jack! I don’t know—they probably still do it! They still do it! But if you call, there’s no way for them to check it! Well here’s a question! When you say if you drop something in the toilet you drop a phone in the toilet should you shut it off and throw it in the bag of rice?

Or should you—often times it turns itself off! But yeah, if it’s still on, turn it off quick quickly! Shut it off! Throw it in a bag of rice! What I usually do is suck the water out of it! Oh Christ! But, but, but—I wasn’t going to do it with the poop on! So right, yeah! Why not? It’s gross, 'cause when you suck it off if you look at your iPhone, like there’s the top part where the—the—the—this where your ear usually goes!

But there’s water that’s in there! So you suck that and you're like pretty much sucking ear wax! It’s gross! I never thought of sucking on my phone ever! Deep into that! Me, like I go like really hard! How many times have you done this? Probably like five times! So where's your ear going that you're getting ear wax on that? If you look—if you look, there’s like a little grill that’s right there!

And if you look really close, you could actually see there’s [__] in there! I was thinking about the jack itself. No, but yeah you have to suck all of them! There’s the bottom one that you suck and you suck the power—does that work? Can you really suck the water out? Will it really help? That’s what I’ve always done! You mean getting water away from it is going to be a positive thing! But, but, but, but I wasn’t going to do it!

Dude, listen! I’m a customer service here! I’m just saying it in the most polite way possible! I wouldn’t recommend it!

No! Here’s the answer to our other question! 1.7% of American adults identify as gay or lesbian! 1.7! See, I had heard 10%! That’s the gays! They just want you to think that everyone’s gay, right? Yeah, goddamn tough stat to get though! Who’s taking that?

It’s a good question! It’s a really good question! 'Cause what percentage of gays are in the closet versus out? That's a good question! I would wonder—what do you think? Again, impossible stat to get! I would say 50!

Yeah, just take 20 friends that you know and then think, “All right, how many of those 20 people are gay?” How many people are those—do you think are in the closet? How many? Just like that? How it tastes? We all know a few people that are in the closet! Yeah, everybody does!

In public figures too! You speculate on it! It’s really sad! It’s sad when someone’s in the closet! You know, when you got a guy who’s a friend like Justin Morrell, who’s out and happy and silly about it, you know? And nobody judges him! It’s like, it’s no different than judging someone who, you know, likes to drive a certain kind of car! So like, was it—why do you give a [__]? It’s just, it’s a weird, you know—it’s—

Is it more the individual though? Like, is it possible that somebody’s experience is exactly the way they want it without coming out? Like could it be that there’s too much pressure to come out? Too sure! Yeah, could definitely! There’s a lot of factors!

I think it’s all depends entirely on your environment, your family, your religious background, where you grew up! If you grew up in San Francisco, it’s probably pretty easy to be gay, right? If you grew up in Kentucky, it’s probably pretty hard to come out! You know, you're in a [] deer stand with a bunch of buddies, you go, “Hey man, some [] I mean to get off my chest, you know, we’re all listening to G Brook songs and [__]!”

And like one of you just happens to be gay, like that guy’s [__] man! Yeah, he leaves the community at that point! It’s—that's weird! You know, if we had a situation where one of our comedian friends came out as gay out of nowhere—like say if Ari just decided to tell us, “You know what, guys? Fight this! But it’s pretty sure I’m gay! Whatever!” We’d be like, whoa! What? That's weird! Okay, wait, you had that one guy on—guy 10% gay!

Oh! Oh, Brody! Brody! Yeah, he's 84% gay! Determined! What would Ari with a lisp sound like? We wouldn’t have a lisp! It’s not like I’m coming out of the closet, guys! I’m tired of talking normal! No, I think that happens, Joe! I think, I think once you’re out, you can start to enhance it!

I think, yeah! I think you—you hide it, and you breathe it in, you know? You try to hide your gayness! But once that’s like—oh my God, I’m so ready to—well, some gay guys would totally disagree with that! Because it’s gay guys that like really gay men, like really lispy-fy gay men! And there’s gay men that like men that are men, who like other men, and they don’t talk gay at all!

Or something that’s tough! Yeah, like if Saraje wasn’t gay, you know? If Saraje was living with a guy who looked exactly like him! Cher him and Cher! If they were bears, they wouldn’t be— you know, they wouldn’t be obvious, right? That’s a delicious couple! Just imagine! They’re great!

Whether or not they have sex or not—they’re just two awesome guys! So what percentage do you think then are complete like flaming the whole way versus think? You never—you'd never know! I don’t know! 1.7%! If it’s 1.7—let’s round it off, let’s say it’s 2% out of the closet, 2% in the closet, 4% of all Americans gay! Were we willing to say that?

I’m willing to say that! I’m willing to say that! I think that's probably about right! So 4% of all Americans being gay, I’d say super gay dudes it’s like 1%! Yeah, one out of—and that's mostly drug connected to drug probably, like just raging like I want to [__] you in the—I don’t know, man! I have some friends that are a gay couple that live in my neighborhood and they’re pretty obviously gay, but they’re not like partyers or animals or anything wacky!

They know not doing—I don’t think they’re doing drugs, you know? What’s weird about it to me is like I know for myself I don’t really want to be defined by anything! I don’t want to be defined by one thing about myself! Then you’re queer! Oh, okay! Perfect! I’m going to fit right in! But you know the LBG—when somebody puts like the last thing I want is some kind of label, but in that world, it seems like that's exactly what—you know what I mean? They want to be labeled!

Yeah, it’s so weird! It’s like, I don’t know; I think because there’s a lot of—they want to be identified first! First of all, they're proud to be out! Like to be out is probably like a huge relief off of your back, right? It’s just, you know, just to be out and accept and not have to hide that [__] anymore, not have to have that hovering over your head!

That probably really [__] with people! So it’s probably like an affirmation in a lot of ways to just say you’re gay! But the queer thing is—I think they don’t want to be—I don’t want to butcher this, my queer friends! They don’t want to be described as he or she or a gay or a straight—they want to be them! There are those folks too! I mean otherwise why would it be queer? Why wouldn’t it be bisexual? Like what are you? Are you gay? Are you straight? Are you bisexual? I’m just queer!

So you just... all right! I got it! I think I got it! I don’t know if I have it, you know? It’s so—that’s a real—that’s a thing? Yes! Queer! That’s what queer is! No one's ever told me that before! You know? [] Canadians, we keep [] from you!

Yeah, I guess so! There’s a lot of things—we guys—I'm sure if I investigated I could figure it out, but maybe no! I mean we have there’s one hell of a pride parade in Toronto! One hell of a pride parade! A queer pride though—that’s a [__] confusing parade because if you’re truly queer, you wouldn’t even show up for it because you don’t even identify with it! You don’t identify with that group that’s running that parade!

Wow! Yeah! I think people for the longest time have been suppressed and still are, but I think for the longest time they didn’t have an outlet where they can identify with other people that have also been suppressed in very similar ways! So whether it’s being gay or whether it’s being transgender or whether it’s being—you didn’t have a community before to support them! They just had scattered groups of people all across the country with no way to communicate with each other!

Yeah! And now that you can, I think it’s like—it’s probably the time that we’re in. I don’t think it’ll be like that forever! At some point—what do you mean? Well, at some point I feel like it won’t be as exciting as it is now to be a queer—here’s what I mean by that! Is since it’s only recently become as accepted as it is now, right?

50 years ago, I don’t know what they were going to do to somebody who came out, or 100 years ago or whatever it was! Obviously, a tougher time! So eventually it’ll be so commonplace that it won’t even drum up nearly the discussion that it does now! Yeah, but as long as it’s only 4% of the population, it’s always going to be a marginalized group!

I mean think—I guess so! I can’t go with you on that. But do you think it’s always going to be 4%? Is it something that’s—? Is it something that is a growing figure, shrinking figure? That’s where it becomes a real problem! The Christian community! Because that means a bunch of queers are indoctrinating all the youngans! That’s what’s going on; they’re spreading their queer!

Well, well, there’s a lot of people that believe that if you sexually indoctrinate someone of the world, homosexuality, very young in life, that they’ll identify with that! That it'll imprint! This is a deep conversation dude! It’s a deep conversation, but it has more to do with the pedophile, the pedophile stuff—I’m not saying pedophilia.

No, no, but the likelihood of a person who was molested by a pedophile turning into a pedophile themselves, yes! Yeah, I think that’s documented! That is documented! I don’t know if those are totally related! You know? No! Just how young—young experiences you have when you’re young help shape your perception of so many things!

It does! And also, um, women who have been molested at a young age tend to lean more towards prostitution and towards pornography and towards a lot of things along those lines that their ideas about sexuality get morphed! But yeah, it’s interesting, man! The 4% thing—like you know what—that’s—there’s another question! Like what makes someone gay? I mean how many people are gay because of a choice? How many people are like I’m tired of [__] dealing with chicks, I’m just going to learn to start liking dudes?

How many of them? I feel like the company line is that people are born gay! But I always had difficulty with that! I mean, I have—I have difficulty believing people are born anything! Oh, you need to meet this kid that lives on my street! Like, no, but by this, I mean some percentage of our existence is nature and some percentage of our existence is nurture, right?

It's a mixture! It's not any one! It's not concrete! You don’t come out with a concrete perspective on anything, except this kid down my street—he’s five and he’s gay as [__]! Five?! But by five, I don't think we underestimate how quickly character is built on an individual between the ages of one to two! Or two to three! We look at a 5-year-old and for us as adults, 5 years is nothing! It’s a blank, but for them it’s so—yes, it’s such a huge span, and so much is happening in that period of time!

Oh yeah! And your childhood being traumatic is incredibly hard to get over! It’s just the fact that it happened 15 years ago—it set the boundaries and the framework, sort of the building blocks of your personality! And to kind of go back and repair that [__] is very difficult to do! Some people—most people I think never do!

As opposed to, um, someone who’s born and raised in a really—like I have friends that grew up [] up and they’re just—there’s something about the [] upness that they encountered that just—they're gone! They're never going to come all the way back! They’re never going to look at themselves objectively! They’re never going to step back and try to fix many or any of the personality issues they might have developed because of like a protective mechanism that they sort of developed as a young person!

They’re just not going to do it! A shut-off button! Yeah, there’s just whatever it is—they’re done! They’re done growing, changing, and then other people like you meet them, they’re consistently exploring their personality and their life and improving upon themselves and doing new things! You know, I love when I talk to someone like, “Dude, I took up scuba diving!” Like, what? That’s awesome! Tell me about scuba diving, you know?

Like people, I mean, and that’s not the best example, but about someone who’s consistently and constantly trying to expand, you know, their experiences and try to—and analyzing their life, then there’s other people that are just in a sea of bad decision-making and alcohol abuse and drug abuse and gambling and this and that!

It seems like—it seems like it—it can come out in so many different ways, but ultimately it stems from being happy or not being happy! You know, finding a way to get there, right? I mean, [__] can happen to you, and you have that moment of interpretation where you can take it one way or take it down a different path! And the more severe the experience, the harder it is to take it in a positive way!

Is weird, that is! I don’t know, you know what I mean? Like, for example, failure! Like that’s the main way you learn how to do something! So, I’m going to learn how to ride a bike! Well if I fall off that bike, I’m going to learn really quickly to stay focused so that that doesn't happen, 'cause there’s pain on the other end of it! So here’s this really negative thing that actually acts as the mechanism for getting me from A to B and getting better at something. But the pain portion on its own, when you can’t justify it, when you can’t figure out the end message, when you can’t figure out what I’ve learned because of this—that's when it’s the toughest to digest!

Yeah, I think there’s a lot of folks that try to stay as comfortable as possible as much as possible too, so they’re terrified of that pain! So instead, they just don’t experience much! They just have like a very narrow world of, you know, and then maybe they’ll experience like a little bit of emotional pain online every now and again! You know what I mean? Like they’ll put up a YouTube video and then read the comments—that’s—that’s enough!

No bike riding for them because that would be some real-life pain! See, I have two little kids! I have a four-year-old and a two-year-old! And just like my life has changed a lot since having them, just in analyzing their behavior and then analyzing my own in contrast to theirs!

Like, again, adults are constantly trying to find ways to avoid pain, to avoid not feeling great all the time! Yeah, like we're complete—you know, risk avoidance, I mean average person, whatever. 9 to 5 type individual, them, they put themselves out there for no reason! My four-year-old, there’s a swing set, he could go on the swing, or he could pick one of the posts going to the top and climb all the way to the top and sit—he’s four!

You know, like what is driving him to do that? Because the adult mind would say, “Oh, you’re going to break your wrist or leg or whatever!” And he might, and someone’s going to blame me for it, fine! But that it’s the drive portion in and of itself—this just wanting to EXP—that’s the most exciting! That’s the part that I want to tap into! That’s the part that’s contagious!

You see him do that and it’s like, [__]! Why do I—why should I fall in line? Even if it’s not directly related, why does the next thing I do need to be the status quo? Right? Like what we did today, what we did today is not your average tech video, right?

Well, tell people what you did today! I was wondering if we were going to talk about it or not! Yeah, for sure! We could talk about anything and everything. What we did today, we ran a little test, a little experiment. Do people know? Most people know behind this studio is a little mini archery range! If you don’t know that, you should know that there are a couple pictures on Joe’s Instagram feed—that’s how I knew about it!

A little mini archery range! And the experiment involved bringing some technology components out here to figure out how they would resist the impact of an arrow, right? Yes! Yes! Yes! Have I done a good job so far? I feel like I’m dancing around the sub—

Okay! The upcoming iPhone, the iPhone 6, supposedly has a sapphire display—or a display that’s partially made of sapphire! Here’s the problem with sapphire; how technical do you want to get in there? Okay, sapphire is a really hard material! They've been using it on watch faces for a long time! It doesn’t scratch easily! If you buy a Rolex or something, it’s probably got a sapphire face or something like that!

But it’s really expensive, and it’s really brittle! So for a flexible surface, it would be [] [] sh—shitty and—and what a lot of people don’t realize is that even if you have a stiff phone like an iPhone, there’s a certain amount of flex that it can put up with without chipping or shattering! Like something like this, you know, you can put some force on it, you could sit on it, etc., and it doesn’t crack when you bend over type stuff.

Or chip very easily, although people crack them anyways and smash them anyways! So companies came out with things like Gorilla Glass, which are these flexible kinds of glass that are made out of laminated poly-type [__]—a little bit of everything in there, some glass, some minerals, some plastic! This new sapphire one, which is supposed to be patented by Apple, is supposed to be the strongest we’ve ever seen! So fewer people are going to end up in the Apple Store with a cracked iPhone, essentially—that’s the way it’s looking right now!

So my buddy Marquez, who we talked about earlier, got his hands on and threw—a very similar source to who I’ve gotten my hands on components from before, got his hands on this glass—supposedly, allegedly, whatever; no definitiveness there—but what we think is the upcoming glass! He put it through its paces, scratched it with a knife, scratched it with keys—would not scratch! Right? Very durable! But me, I was unimpressed!

Because I said, well, we need to bust the thing! We need to take the thing to the point of destruction! This is not enough! And I wasn’t the only one! There were people in the comments that were like, well dude, you and he did a great video, so he doesn’t deserve it; but they’re like, well dude, sure you bent it and scratched it, but at what point is it going to be destroyed?

And so we wanted to test that! So I sent him a message where I said, listen, me, you, let’s figure out how to get this done! I think maybe we should go to a gun range—that's what I said at first! I said on DM, I said, “Have you ever been to a gun range?” He said, “I like where this is going!” Then I responded with, “I think I can do one better!” I said, “What do you think about an arrow?”

He said, “Sold!” Right? I said, let me reach out to—let me reach out to Joe! So then I sent a message to Joe—it was kind of vague! I like the way it was phrased though! I said, “Leaked iPhone sapphire screen, an arrow, and a high-speed camera!” That was it! Dot dot dot! What do you think about that? And he responded with, “[] yeah!” You hear me folks? No hesitation! [] yeah! Right in the DM! That’s what I love about this guy right here!

So we came down and we did it! We made it happen! The video is going to go live! I have a [__] ton of data to look through, because this camera is shooting at 960 FPS, which we—I'm going to have the calculation wrong here! But essentially an 8-second clip is an enormous amount of footage! It’s like minutes worth, over over a minute! 960 frames per second— that’s what we shot at—at 60, yeah!

It turned out to be—what was it? It was like one minute of video equals one second—was that the—? Yeah! Is that it? I don’t know, I don’t want to go on record as— I’m going to be wrong if I do go on record! But for those that are really into this [__], we were shooting on an FS700 at the highest frame rate possible! And basically, we're going to try and give you guys the most accurate representation of the impact that we can!

And, uh, I’m not going to spill it here! We got to leave a little reason to go check out the video! But interesting results! Yes! We’re not going to spill it! But guess who wins? We did some other stuff too! It’s not the phone! We didn’t—we didn’t stop at the sapphire! The upcoming sapphire!

We had more fun than that! So plenty of incentive to head over to Unbox Therapy! Hit the subscribe button right now so you’re ready when the video goes live because we’re about to take over the internet and we’re counting on you guys to help us get there! Oh, we’ll definitely promote it! We shot some []! We shot quite a bunch of []!

Yeah, definitely! It was worth doing! Definitely! For sure! Yeah! So yeah, we brought a lot of cool people down there! I should shout everybody out! We brought Austin Evans! We brought John from TLD! We brought Marquez, of course! Who else am I missing right now? I don’t think anybody! No, I probably am! I’m being an [__] right now!

Josh also from TLD was there! Anyway! Anyway! A bunch of cool people! Way too many cameras were in the back there! You’re going to see it all! We got behind-the-scenes; we got in front of the scenes! This is destruction at its best! It was awesome! It went down! Go watch the video! What is it about men that—we were talking about this, right?

Like men wanting to shoot things and blow them up! Like if you had to compare like the numbers just the sheer numbers! Forget about how many people are gay! The sheer number of things that get blown up by men! You know? Like what is—that's a lot of—that is a good question.

Yeah! Who buttholes? Things that get, like, blown up in a field. How many things get blown up in a field that are growing up? I used to blow up fish! You know? I used to put firecrackers in their mouth and just blow them up after fishing! So that’s so rude! You should be on some watch list somewhere! You know that? If you weren’t before? Yeah, you are now!

Yeah! Men like—like how many different—like refrigerators have been like stuffed full of dynamite? Definitely! It’s all men, right? When I was a kid, I had an obsession with like opening stuff like this up! Like

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