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How I sell private jets to billionaires!


2m read
·Nov 3, 2024

My name is Steve Varsano and I have a company called The Jet Business, and we're involved with the buying and selling of corporate jets. I live in the UK; I work in the UK. I set up my business in the UK, but my business is global. The final purchase price was 28 million seven hundred and fifty thousand dollars. These aircraft we deal in range anywhere from 10 million dollars to about 90 million dollars. We got a little bit more than the owner actually wanted, so we're getting a bonus on it.

The people we deal with demand the best: the food, the restaurants, the hotels, the planes, the boats. Everything they do, they demand the best. I consider myself an incredibly lucky person. Why? Because I get to see things that most people in the world will never see.

Everybody asks me, "How can you be opening up a business like this when the economy's, or there's a crisis, when everything's so negative?" My feeling is that I'm in this business for the rest of my life. So what better time is there than now? Why wait? It's sort of like somebody saying, "I'm going to go on a diet next week." Why don't you do it right now? Like the old Nike ad says, "Just do it."

The day is so different. The people who I meet every single day that just show up in my office— you never know when a super high net worth person, a billionaire, a corporate executive, a government official— they just pop in. These people are expecting to have immediate service. Perfection. It's that simple. If you don't, that's the end.

We work incredibly hard, but we play incredibly hard, and part of our playing is working. Part of our working is playing. The lifestyle, of course, is the best lifestyle in the world. I'm not denying that. It's a luxury world that you can enjoy because the people who own airplanes, corporations who own airplanes, are obviously the most successful in the world.

So for all that work, why are you working so hard? You have to enjoy the fruits of your labor. Like in anything, whether it's personal life or in business life, the chase is what we all get excited about. It's the success that you feel when you close that transaction, that you've accomplished something with somebody so important in the world.

It's an incredible world I work in, and we're involved in the best places. We're on the nicest planes and yachts. We're in the most important places in the world. We're around incredibly smart, interesting people. But at the end of the day, it's business. It is all about business.

Is that good news? That's great news!

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