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Message to my Korean readers (90 seconds)

less than 1m read
·Nov 7, 2024

Hello to my Korean readers, and maybe even my publisher.

I'm sitting here in Maui, Hawaii, taking a bit of a break from my tour, and I just received word that sales of 12 Rules for Life in Korea are approaching the hundred thousand mark. So, I'm extremely gratified to hear that.

I'm a great admirer of South Korean culture. I think that what your people have managed in the last 40 years is nothing short of a miracle. Filled with admiration for your accomplishments, I would really hope that 12 Rules for Life can help you people, young and old alike, and encourage them to develop a compelling vision for their life.

To take on this sort of responsibility that you've been masters at managing, and to speak honestly and forthrightly, and to live nobly. To bury your suffering properly, and to help make the world a better and less malevolent place.

Thank you for all your support so far, and I hope at some point to be able to come to your country and perhaps talk to you.

Thanks very much.

Dr. Jordan Peterson.

Bye bye.

When you’re pre-product market fit, sales is a job for the founders.
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