yego.me
💡 Stop wasting time. Read Youtube instead of watch. Download Chrome Extension

Virtual Reality: The Biggest Tech Disruption in the Next 5 Years | Kevin Kelly| Big Think


3m read
·Nov 3, 2024

Processing might take a few minutes. Refresh later.

I think in five years or so VR is going to be a really prominent platform for experiences, for business, for commerce, entertainment, and social. Let me tell you why.

So I've been trying a lot of the VR gear, and the thing about VR is, and the other version of it called MR, mixed reality, which is where you see virtual objects in the real world, and VR where you see only the virtual world, both of those operate on a different part of your brain than when you're watching on a screen.

So a very common demonstration in VR is to put on a pair of goggles while you're in a room and then to drop the virtual floor inside away so that you're suddenly standing on a cliff and to ask you to walk out on a plank that's over nothing, maybe it's kilometers deep. And for most people, it's almost impossible to do. Your knees start shaking, you're nauseous, even while your brain is telling you, "Hey, you're in the same room I was in a few moments ago."

But the VR is working on a lower, different part of your brain stem; it's a much more primeval part of it that experiences things. And when you take your VR goggles off, you remember not having seen something but having experienced it. And that ability to get to where we feel things, get to where we experience things, is very, very powerful.

And in trying many, many of these worlds for almost two decades or more, one of the things that's most surprising to me is that the most intriguing things in these worlds are not incredible objects, they're not amazing worlds, they're actually other people. So when you have a world with other people in it, that's really what's the most powerful thing.

And we now have the ability to add a couple things to make those people seem real. One of them is eye contact. The other one is the ability to have real-time capture of their movements, so you can see their body language and you can detect that that's actually this other person. And the experience is a real experience.

And that experience of other people, I think, is going to make VR the most social of all the social media. And actually, we've been trying a couple of these VR games where you have to do stuff physically, and even the idea that this is sort of you're going to become a big slug in the closet, isolated, is totally wrong. This is going to be some of the most calisthenic kinetic activity that we're going to undergo.

So VR is likely to become the social platform within five years. And this is the place where we're going to download, exchange, buy, purchase experiences, which are going to be some of the most valuable things that we can create. And they'll be a whole economy based around this.

And then the amount of data that is necessary to make this work is huge. There's going to be no VR without AI. And the VR companies that make this are going to become the largest data companies in the world because in order to have your avatar in the VR real time, you have to capture so much of our behavior that we're going to be capturing behavior that's expensive to capture outside in the real world, but it's going to be very cheap to capture in VR.

And the companies that are running these, they're not making their money selling goggles; they're going to be collecting our lives data, and that's going to be their wealth. And so part of the attraction for business in VR is going to be the fact that everything is quantified, that everything is digitized, and our digital lives are going to become paramount there.

And so the issues about who owns that data, the issues about who controls that data, the issues about what can be done with it will continue to loom, and the power of what you can do with that will be harnessed by AI because that data alone is just a headache without AI.

And that promise of having a virtual life is going to be, I think, the big thing in business in five years...

More Articles

View All
Long-run economic profit for perfectly competitive firms | Microeconomics | Khan Academy
Let’s dig a little bit deeper into what happens in perfectly competitive markets in the long run. So, what we have on the left-hand side—and we’ve seen this multiple times already—are our supply and demand curves for our perfectly competitive market. You…
Making Grilled Cheese at the Bottom of the World: A Day in the Life of a Scientist | Continent 7
My name is Paul. This is lunch in Antarctica. Everyday welcome to the kitchen, sits next to the science disc. I live on cheese toasties, so we make that’s lunch. My puppy here, three or four a day. It’s got a bit of cheese here. You can either use this or…
After the Avalanche: Life as an Adventure Photographer With PTSD (Part 2) | Nat Geo Live
In the field, I feel so connected to everything, but then I’d come home and I would feel so disconnected, and I started to hate coming home because I wasn’t stimulated. I’d have to sit in this quietness and feel this pain, and I didn’t know where it was c…
Which Hits The Ground First?
Now I’d like you to make a prediction. In my left hand, I have a basketball; in my right hand, a 5 kg medicine ball. If I hold them both above my head and then let them go simultaneously, which one will hit the ground first? Six years ago here at the Uni…
Trip to Trap | Live Free or Die
[Music] When I’m traveling through the forest in the river swamp, I like to keep a good idea where I’m at. This really old, uh, pine stump that’s full of pine resin—I stripped a little bark off of it about 20 years ago as a landmark for me. Very valuable …
"STOP DOING THIS If You Want To Be SUCCESSFUL IN LIFE!" | Kevin O'Leary
I’m the mean shark. I’m not the mean shark. I’m the only shark that tells the truth. My wife’s sitting there, and with my daughter, and he stops and says to them, “Hey, that guy from Shark Tank is sitting in the can, that [ __ ] Kevin O’Leary.” And Linda …