yego.me
💡 Stop wasting time. Read Youtube instead of watch. Download Chrome Extension

Virtual Reality: The Biggest Tech Disruption in the Next 5 Years | Kevin Kelly| Big Think


3m read
·Nov 3, 2024

Processing might take a few minutes. Refresh later.

I think in five years or so VR is going to be a really prominent platform for experiences, for business, for commerce, entertainment, and social. Let me tell you why.

So I've been trying a lot of the VR gear, and the thing about VR is, and the other version of it called MR, mixed reality, which is where you see virtual objects in the real world, and VR where you see only the virtual world, both of those operate on a different part of your brain than when you're watching on a screen.

So a very common demonstration in VR is to put on a pair of goggles while you're in a room and then to drop the virtual floor inside away so that you're suddenly standing on a cliff and to ask you to walk out on a plank that's over nothing, maybe it's kilometers deep. And for most people, it's almost impossible to do. Your knees start shaking, you're nauseous, even while your brain is telling you, "Hey, you're in the same room I was in a few moments ago."

But the VR is working on a lower, different part of your brain stem; it's a much more primeval part of it that experiences things. And when you take your VR goggles off, you remember not having seen something but having experienced it. And that ability to get to where we feel things, get to where we experience things, is very, very powerful.

And in trying many, many of these worlds for almost two decades or more, one of the things that's most surprising to me is that the most intriguing things in these worlds are not incredible objects, they're not amazing worlds, they're actually other people. So when you have a world with other people in it, that's really what's the most powerful thing.

And we now have the ability to add a couple things to make those people seem real. One of them is eye contact. The other one is the ability to have real-time capture of their movements, so you can see their body language and you can detect that that's actually this other person. And the experience is a real experience.

And that experience of other people, I think, is going to make VR the most social of all the social media. And actually, we've been trying a couple of these VR games where you have to do stuff physically, and even the idea that this is sort of you're going to become a big slug in the closet, isolated, is totally wrong. This is going to be some of the most calisthenic kinetic activity that we're going to undergo.

So VR is likely to become the social platform within five years. And this is the place where we're going to download, exchange, buy, purchase experiences, which are going to be some of the most valuable things that we can create. And they'll be a whole economy based around this.

And then the amount of data that is necessary to make this work is huge. There's going to be no VR without AI. And the VR companies that make this are going to become the largest data companies in the world because in order to have your avatar in the VR real time, you have to capture so much of our behavior that we're going to be capturing behavior that's expensive to capture outside in the real world, but it's going to be very cheap to capture in VR.

And the companies that are running these, they're not making their money selling goggles; they're going to be collecting our lives data, and that's going to be their wealth. And so part of the attraction for business in VR is going to be the fact that everything is quantified, that everything is digitized, and our digital lives are going to become paramount there.

And so the issues about who owns that data, the issues about who controls that data, the issues about what can be done with it will continue to loom, and the power of what you can do with that will be harnessed by AI because that data alone is just a headache without AI.

And that promise of having a virtual life is going to be, I think, the big thing in business in five years...

More Articles

View All
2005 Entrepreneurship Conference - Taking on the Challenge: Jeffrey Bezos, Amazon
I want to talk a little bit about how we think about innovation at Amazon.com and, uh, give you a couple of examples from the world. This is the whiffle ball and the guy, his name is David Nelson Malany, and in 1953 he took a Cody perfume package and, ou…
Filming Fast Hummingbirds: On Location | Hostile Planet
Filming a show like “Hostile Planet” comes with a lot of unique challenges. Check out this from “Behind the Scenes.” OK, ready? One of the aims of “Hostile Planet” was to try and immerse the viewer in the world of the animals. You want to film something p…
Whole number divided by a fraction example
Let’s see if we can figure out what four divided by two-thirds is. And like always, pause this video and see if you can figure it out on your own. Well, one way to approach it is to realize that this is the same thing as four times the reciprocal of two-…
Decomposing angles | Math | 4th grade | Khan Academy
What is the measure of angle EAC? So, we have this symbol here which means angle and then these three letters: E, A, C. Now, to measure angle EAC, we need to first find angle EAC down here on our picture. The way we can do that is use these three letter…
'Pirate Birds’ of the Tropics 180 | National Geographic
This wildlife refuge is on a remote windy island between Nicaragua and Costa Rica. It’s dedicated to protecting seabirds, especially the large populations of brown pelicans and magnificent frigate birds that nest here. Frigate birds have extraordinarily …
Worked example of linear regression using transformed data | AP Statistics | Khan Academy
We are told that a conservation group with a long-term goal of preserving species believes that all at-risk species will disappear when land inhabited by those species is developed. It has an opportunity to purchase land in an area about to be developed. …