yego.me
yego.me
💡 Stop wasting time. Read Youtube instead of watch. Download Chrome Extension

Storytelling on Steroids: Quick Cuts and Relentless Editing #Shorts

less than 1m read
·Nov 4, 2024

Videos feature nauseatingly quick cuts and rapid-fire text, and they're always trying to hook you with forced uncertainties, making you wonder what will happen next or how something will play out. Most media works this way, but this is storytelling on steroids.

After a small sample audience has viewed their video, creators will use YouTube's analytics and editing features to cut out parts with low viewer retention. This gives the video an even more relentless feel. YouTube creators cut their videos like an infomercial designed to hold your attention as long as possible.

The longer they keep you watching, the more likely you'll make a purchase or something. YouTube as a whole works in a similar way; the longer you stay on the platform, the more ads you see, and the more ad revenue the platform generates.

As a result, a content creator who can keep people glued to their screens longer creates more value for YouTube. The algorithm rewards these high retention channels by feeding their videos to more potential viewers, and the cycle continues.

Dred Scott v. Sandford | The Civil War era (1844-1877) | US history | Khan Academy
DESTROYING all my credit cards with a FLAMETHROWER

More Articles

View All
The Three Forms of Leverage
There are three broad classes of Leverage. One form of Leverage is going to be labor, which is the oldest form of Leverage—other humans working for you. That’s actually not a great one in the modern world. It used to be great in the old world, but in the …
How Hot Can It Get?
Hey, Vsauce. Michael here. And my tea is quite hot, but it’s not the hottest thing in the universe. So what is? I mean, we know that there is an absolute zero, but is there an absolute hot? A point at which something is so hot it can’t get any hotter. We…
Sad, Bored, Anxious? Maybe You've Got Weltschmerz
Watching Disney movies when we’re young teaches us that good always prevails and that we all live happily ever after. But when we’re confronted with the real world, we see that this mechanism isn’t always in effect. Looking at all the suffering, the injus…
Humans Need Not Apply
Every human used to have to hunt or gather to survive. But humans are smart…ly lazy so we made tools to make our work easier. From sticks to plows, to tractors we’ve gone from everyone needing to make food to modern agriculture with almost no one needing …
Long run average total cost curve | APⓇ Microeconomics | Khan Academy
We’ve talked about the idea of average total cost in several videos so far, where it was the sum of your average variable cost and your average fixed cost. But when we’re talking about fixed costs, by definition, that means we’re talking about things in t…
Should all locks have keys? Phones, Castles, Encryption, and You.
Hello Internet. We need to talk about locks: the physical and the digital. In the physical world, locks aren’t as good as you think they are. The lock on your door stops worries, not burglars, as two minutes of searching will reveal. Spend more, get more…