If I Had To Start Over, This is What I Would Do #shorts

Well, what a great place to get a question like that, right in the heart of Beverly Hills. You can't come here without any money; you've got to make money first.

And the way you do that, if you had nothing, I would use the advantage of the internet that provides everybody: social media. That means direct-to-consumer business, where you can tell a story. Storytelling is how you acquire customers, and there's no barrier to entry; there's no cost to do it.

You can set up an account on multiple social media platforms and show the story of the product or service you want to sell. Start slowly, figure out what customers care about, and amplify on that. It's really all about storytelling.

So, I’d pick any service or product, and I'm trying to figure out which one sells better. That's what a lot of people do; that's the big side hustle in America. That's America 2.0—that's the whole digital economy that emerged during the pandemic, and it hasn't slowed down at all. It's getting bigger and bigger. Direct-to-consumer and social media is a very powerful combination.