Old Time Radio Reborn: Why Podcasts Work | Big Think

What makes a good podcast is a real attention to narrative and writing and trying to tell stories that haven't already been told. A lot of shows are actually doing just radio play essentially. There are shows like The Truth that are actually doing radio fiction. It's like The Shadow or Welcome to Night Vale.

It's like 30's radio. It's like 30's serialized radio. And honestly, and I don't remember who coined the phrase, but radio is the theater of the mind. It's like you can – you know how they say a picture is worth a thousand words? Well, a word is worth a million pictures. If I say tree you can visualize millions of different trees.

So we give you these stories, we give you sound but you create the world in your head and there's something immensely satisfying about that. I mean you know roughly what we're talking about, but much like reading a book it's like you decide what the characters look like; you decide what the host's look like; you decide what environment they're in; where it's being recorded; what the subject look like; what the world that the subjects are describing looks like.

There's something really – there's a certain level of imagination inspiring and control that you get with radio that you don't get with movies or 3-D or any other modern technology...