$90,000 Audemars Piguet 11.59 DOUBLE Your Investment Value | Kevin O'Leary

[Music] Please, last time you could grew a beard. You know, I had one about two years ago, and I liked it. I mean, it's just... but when I went back to TV land and said like, "I wanna do it," your shows have the beard on this city. Not a chance of him! Why not? Consistency. They want consistency.

There's something called a Q rating, which measures how people are disturbed by images they see. When they have some familiarity with an image and it changes, it's not good for advertisers. And television is really, at the end of the day, about advertising, and it's what sustains all of it. You really want to make great television, but you also don't want to alienate or bite the hand that feeds you. You have to keep the advertisers happy, and that's sort of what I've learned after doing this for many, many years.

There has to be some consistency to both the performance and the look, which is how I got into this whole idea of this uniform: a black suit with a white shirt type in, which is something that came from an old style in the 30s and 40s. Back then, they did it to keep the tie in place; that does a great job tightening the tie. Never dress down, as you can see.

So now, the black suit, and we'll all kind of take my vitamins, and so into trying to stay healthy. I got a whole regimen.

You made so crazy until at a time I just noticed it looks like all the prints in here are your photography. Yeah, it's all me. The other thing that's surprising is you don't run with a big posse. No, I feel... where's the money? That's no sense; it also slows you down. I mean, you answer your own phone calls?

Yeah, I found the posse actually made me less efficient. I'm not kidding. I talk to posse guys all the time. Look at all those people dragging around; that was expensive. That's inefficient. You're always dealing with someone else's problem. I got a great team. I get to help at the Home Office, and I don't care where they are as long as they get their stuff done. And that's how we work 24/7.

You don't have to be in the office, but often they are because it's just a better place to be. We have a spectacular office; it's done like a guitar collection in it—that's in Toronto. Well, we've got a couple of offices, you know. One's there, and we're going to Boston; is that where I started out?

[Music] To think about putting on this uniform... this now I'm gonna go do some television. And the key to TV, I learned usually from the makeup girls, is you don't want a lot of stubble because it makes the makeup look terrible, and you have to wear powder. Otherwise, the skin has a weird shine to it in 4k.

But you don't want to do too much powder; otherwise, you look dead. It's an art. So first, shave. Then I've got a whole makeup kit that travels with me. And you do your own makeup? I've learned how to do it. The drills with Tommy, otherwise you'd have to have... that's like the posse thing; you'd have to have a makeup artist with you all the time.

So this is... I use Mac because it's got a fantastic base to it around the eyes for one set, and then you move to a studio powder like this for the head. I had a lot of real estate to cover, so you really should do this with your jacket off because you get dust alone. But I'm running for time here.

How can you get your hair cut? I get it cut almost every 10 days because I like it really short, and if I don't, it looks like Bozo the Clown because it grows out on the sides. And I'm often getting a call from Linda saying, "I'm watching on TV, and you look like Bozo; get a haircut." She said that to me yesterday when I was at CNBC.

You ever think about going the full Michael Jordan? Like... yeah, I tried it. I don't like it; it looks too Daddy Warbucks. I don't look like Mr. Wonderful. It's a little trick I learned on Shark Tank.

How about just getting the right height? It wasn't that gorgeous? That looks fantastic! So now we're gonna start matching watches, pins. We're gonna go pick up the AP code 11:59—that is an engine. Imagine this watch! And then after that, we're going to go to Rubber B to modify some watches for the Shark Tank shoot next week.

You're taking a few of the connectional with us. Time—that's the one thing you can't fax. Any performance if you gotta keep the pace, and that's not easy. So it's cool here; let's go.

[Music] Make sure everything's cool! We're going! [Music] We're on the road; be there in about 20 minutes. What are we doing? I just walk right in.

[Music] [Music] Okay, I don't know if I need to get a picture of the pan and the watch together to send a wardrobe for approval. I don't know if you want to shoot that. This will—you see this pan? I don't want to take away from the whole AP thing but you got to see this pen; it's quite something.

You see, I told those guys, "Listen to Mr. Wonderful!" The rose gold and the red! After all the headaches we went through finding the right red all around the world for those alligator... it's the right red, and I think it's gonna look fantastic.

So with this watch, with the right writing instrument and the right cufflinks, is going to be El Supremo! I'm looking forward to it. So anyways, look, it's the only one in America; you've got it right there. A lot of these manufacturers don't have the vision of modifying the band, and so I have to do a lot of head squeezing, but pretty well I get what I want by the time it's over.

I mean, I am the customer; let's start there. Plus, I think it looks so great on television. Including, I mean this is... what I like about AP is they actually make conversion kits so this watch you're seeing here right now will this afternoon eventually have a red band on it. So it's... and I'll be keeping this bracelet, which is priceless too.

I mean, I got to match these back, and you never know where we'll end up with this watch. An inheritance story; they may want the original band, whether my son likes it or not. And if he's a good son, maybe—otherwise, I'm like a feral; I'm taking them all with me.

[Music] [Applause] [Music] [Music] [Music] [Music] [Music] Subscribe to my channel; you know what happens—you'll be dead to me! [Music]