yego.me
💡 Stop wasting time. Read Youtube instead of watch. Download Chrome Extension

Meet the Women of Brazzaville, Congo | National Geographic


2m read
·Nov 10, 2024

What does it mean to be an African woman? Well, many things. For the Sapeuses of Brazzaville, Congo, it means dressing up in fabulous fashions, taking on an alter ego that challenges gender conventions and redefines their role in society.

I've spent years documenting the experiences of women across Africa, focusing on themes like our education, sexuality, health, creativity, and self-empowerment. Messani Grace is the leader of Mavula Sape. She's been a Sapeuse for the last three decades, well before women were allowed to join official groups.

Hello! Hi! Thank you for having me. Mama Grace, I'm curious, how did the movement start? The story of La Sape here in Congo started at the end of the Second World War. There were the veterans who left for the war over there. They could see how the French dressed, in culottes, shirts, shoes, colonial helmet. They copied the style from over there.

I find it interesting that part of the movement was taken from the colonial style of dress, but along the way, people started to own it for themselves and said—this is our culture, this is our identity. Initially, there were no Sapeuses, there were only men. When I started dressing in a suit and tie, in the beginning, even I felt embarrassed.

The world of La Sape makes me feel valued. It is a world of respect in places where others cannot easily access it. You are also becoming a Sapeuse. I love it! La Sape represents more than just luxury clothing. It's become a way of life. When I see my mum dress up, it also makes me want to dress like that.

It's rare to see girls at my age become Sapeuses. I am no longer embarrassed. I feel confident to express myself like this. Okay. I love how the women have formed collectives to differentiate themselves and express solidarity. This is how they take control of their own identities and provide a platform and possibilities for other women to do the same.

Female creativity continues to grow across Africa as more and more women take charge, refashioning their roles in society and turning ideas into enterprises. Gambia is known as the smiling coast of Africa. It is the country that inspires my work.

I transform everyday objects into African inspired products. When I have an idea, I talk it through with Kaddija. She understands my work better than anybody else. So sometimes I tell her what I want and she throws in her own ideas too.

DHL services came at a time when we were struggling to send our products abroad to customers as normal process could take months. My creations make me feel proud to be a Gambian and I just want to show Africa to the world.

More Articles

View All
Finding your footing in uncertain times: Balancing multiple kids with multiple schedules
The broadcast is now starting. All attendees are in listen-only mode. Hi everybody, thanks so much for joining us today. I’m Vicki Lang. I’m our learning scientist here at Khan Academy, and I’m joined by Dan from our marketing team who will be facilitati…
Khan Academy announces GPT-4 powered learning guide
Hi everyone, Sal Khan here from Khan Academy, and I’m very excited to let you all know about the work that Khan Academy is now doing in artificial intelligence. Obviously, over the last many months, there’s been a lot of talk about artificial intelligenc…
David Rusenko at Startup School 2012
Well, thanks for having me, guys. Uh, you can hear me all right? Cool. So, I wanted to start by just uh, going over the Weebly story a little bit, telling you uh, kind of how we got to where we got to today and some of the lessons we learned along the wa…
Warren Buffett: Why Buying a House is a LOUSY Investment
Uh, I decided to buy a house when it was about when the down payment was about 10% or so of my net worth because I really felt I wanted to use the capital for other purposes. But that was a way different environment. Buying a house is usually a lousy inve…
How I built a $500,000 Net Worth at 24 Years Old
So I recently learned a very valuable lesson: don’t make a claim here on YouTube unless you’re willing to back it up. I recently talked about how lessons I have learned from billionaire investor Charlie Munger helped me build a $500,000 net worth at 24 ye…
Product and Media Are New Leverage
The most interesting and the most important form of leverage is this idea of products that have no marginal cost of replication. This is the new form of leverage. This was only invented in the last few hundred years. It got started with the printing press…