Why you should always do business face to face and not over the phone!

I don't care if I get in front of somebody for 20 minutes; I could have talked to him for 5 years on the telephone, and that 20 minutes face to face is going to change my relationship dynamic over any kind of telephone call. Being in front of the customer, there's just no replacing it.

During the COVID thing, everybody picked up on Zoom and all these video calls and everything. Obviously, it was much better than not seeing the person, and it's much better than just a telephone call because you could put a face to the voice and things like that. But even this kind of a conversation you and I have, if we were to sit on a Zoom conversation on a video screen, you can't get the people's body language.

You can't really sort of remove any stigma of a thought; you figure out the person's body language, and you're sort of reading it a little differently. You know where you can and can't go in a conversation, where really on a Zoom call you've got the clock ticking. How many more minutes or seconds? You really are in a rush to get off. You're looking at the clock; you're saying, "Okay, I'm just meeting the person ’cause I want to get it over with." You usually know when you're in a shirt and your underwear or something like that; you're not in the same space when you're going to somebody's office.