yego.me
💡 Stop wasting time. Read Youtube instead of watch. Download Chrome Extension

When you’re pre-product market fit, sales is a job for the founders.


less than 1m read
·Nov 3, 2024

If you're the founder of an early stage startup and you're building a product that you're hoping other businesses will buy, you are capable of selling it. That's the good news. The bad news is that you're probably the only person capable of selling your product.

That is, if you aren't able to sell your product yourself at first, chances are you're not going to be able to hire somebody else to do it for you. Now, if you're anything like we were, you're probably thinking there are lots of talented salespeople out there. Wouldn't it be faster to hire one of them than try to do it ourselves?

After all, that's what you'd probably do with any other role, like designers or lawyers or accountants. The problem is that sales, before you find product-market fit, is very different from sales after you find product-market fit. Sales pre-PMF is fundamentally entrepreneurial; it requires vision and credibility with customers, lots of experimentation, and a tight feedback loop with the people building the product.

This is a role for founders.

More Articles

View All
Slinky Drop Answer
Well, this is going to be really tough to see. So how are we going to actually determine what the right answer is? Uh, if I were to drop it now, it would happen so fast you wouldn’t really see clearly what’s happening. So I’ve brought along my slow motion…
How To Terraform Venus (Quickly)
Leaving Earth to find new homes in space is an old dream of humanity and will sooner or later be necessary for our survival. The planet that gets the most attention is Mars, a small, toxic, and energy-poor planet that just about seems good enough for a co…
The future of private jets
Behind us is the future of corporate aviation. Let’s go inside and take a look. This is unique. On this Falcon 10X, you can design the interior like in your apartment. It’s a flying penthouse. You can have this very wide dining table. Your seats you can m…
AP US history multiple choice example 2 | US History | Khan Academy
All right, so in the last video, we were taking a look at this multiple choice question from the AP US History exam practice booklet and trying out some strategies for making good choices as you go through these questions. The first thing we did was reall…
How to Invest for Beginners (2022)
All right, here we go! Welcome, guys! In this video, I’m going to be doing a full beginner’s guide to investing in the stock market. So buckle up! If you’re a beginner, you want to invest but you’ve never bought a stock before, then this video is definite…
How To Use The 2023 Market Crash To Get Rich
What’s up guys? It’s Graham here. So today, we have to answer the age-old question that philosophers and economists have pondered since the beginning of time, and that would be: Am I wearing pants? And the answer is no. Just kidding! Instead, it’s whether…