yego.me
💡 Stop wasting time. Read Youtube instead of watch. Download Chrome Extension

When you’re pre-product market fit, sales is a job for the founders.


less than 1m read
·Nov 3, 2024

If you're the founder of an early stage startup and you're building a product that you're hoping other businesses will buy, you are capable of selling it. That's the good news. The bad news is that you're probably the only person capable of selling your product.

That is, if you aren't able to sell your product yourself at first, chances are you're not going to be able to hire somebody else to do it for you. Now, if you're anything like we were, you're probably thinking there are lots of talented salespeople out there. Wouldn't it be faster to hire one of them than try to do it ourselves?

After all, that's what you'd probably do with any other role, like designers or lawyers or accountants. The problem is that sales, before you find product-market fit, is very different from sales after you find product-market fit. Sales pre-PMF is fundamentally entrepreneurial; it requires vision and credibility with customers, lots of experimentation, and a tight feedback loop with the people building the product.

This is a role for founders.

More Articles

View All
The Cure To Laziness (This Could Change Your Life) | Marcus Aurelius | Stoic | Stoicism
[Music] In the heart of a bustling city, a single decision by Marcus Aurelius over 2,000 years ago still echoes. The profound impact of stoic philosophy on our lives today is immense. This ancient wisdom teaches us not just to endure life’s storms, but to…
The Articles of Confederation | Period 3: 1754-1800 | AP US History | Khan Academy
Hey, this is Kim, and I’m here with Leah, KH Academy’s US government and politics fellow. Welcome, Leah! How’s it going? All right, so we’re talking about the Articles of Confederation, which I think many people don’t realize was the first Constitution o…
How I built a private jet in my office!
14 years ago, I had to come up with the idea of how to build the best showroom in the world. But the biggest issue was, what the hell do I put inside the window of this showroom? I had to make sure that people looking in from the window outside didn’t thi…
Drugs for a Fine (Clip) | To Catch a Smuggler | National Geographic
You said this was what, again? Okay, just give me a second to positive for ketamine hydrochloride, which is a DEA controlled substance. It’s illegal to transport into the U.S. It’s illegal to have in the U.S. without a prescription. I honestly didn’t kno…
The Most Natural Truffle on Earth l Chef Wonderful and Marco Tallarico
What have you got here? One kilo black truffles! You can manufacture diamonds today, but most people don’t want those; they want the natural diamond. It took millions of years to make in the Earth. This is only by the hand of God. What’s very interesting…
How They Caught The Golden State Killer
This video includes a discussion of serious crimes, which may be disturbing for some viewers, so I wanted to let you know that upfront. But I think it’s necessary to talk about these crimes in some detail for reasons that will become apparent. In the smal…