yego.me
💡 Stop wasting time. Read Youtube instead of watch. Download Chrome Extension

When you’re pre-product market fit, sales is a job for the founders.


less than 1m read
·Nov 3, 2024

If you're the founder of an early stage startup and you're building a product that you're hoping other businesses will buy, you are capable of selling it. That's the good news. The bad news is that you're probably the only person capable of selling your product.

That is, if you aren't able to sell your product yourself at first, chances are you're not going to be able to hire somebody else to do it for you. Now, if you're anything like we were, you're probably thinking there are lots of talented salespeople out there. Wouldn't it be faster to hire one of them than try to do it ourselves?

After all, that's what you'd probably do with any other role, like designers or lawyers or accountants. The problem is that sales, before you find product-market fit, is very different from sales after you find product-market fit. Sales pre-PMF is fundamentally entrepreneurial; it requires vision and credibility with customers, lots of experimentation, and a tight feedback loop with the people building the product.

This is a role for founders.

More Articles

View All
Going All In - The BECKY ETF Explained
What’s up, Graham? It’s guys here. So, as much as we love to say that time in the market beats timing the market or index funds outperform 96 percent of actively managed investments, let’s be real. Deep down, there’s a small piece in all of us who wants t…
Underwater on Bermuda’s Montana Shipwreck – 180 | National Geographic
I’m Dr. Fleet Max Rouge. I work for the Bermuda government overseeing the shipwrecks that surround this island. Every one of them has an incredible story to tell. Now, I’ve been the custodian of historic wrecks for the islands of Bermuda for about just ov…
The 5 BEST Credit Cards for Beginners
What’s up, you guys? It’s Graham here. So, I just want to mention really quick that I still get emails and comments about the video I posted the other week about burning all of my credit cards with a not a flamethrower. For anyone that didn’t fully under…
Protecting the Okavango Ecosystem | National Geographic
[Music] From the air to the ground [Music]. Innovations in science and technology are helping scientists from the National Geographic Okavango Wilderness Project explore an ecosystem of rivers in Angola. Let’s supply water to the Okavango Delta in Botswan…
15 Lessons Defeat Teaches You
There are two types of people in this world: those who’ve experienced defeat and those who are about to be defeated. Unless, of course, you’re Miyamoto Musashi or Sun Tzu. Even then, we’re talking about legends. Listen, we don’t want to discourage anyone,…
The water cycle | Weather and climate | Middle school Earth and space science | Khan Academy
Did you know that the water you drink is actually the same water that dinosaurs drank over 65 million years ago? It might be hard to believe, but your water is actually really, really old. In fact, water on Earth is much older than the dinosaurs. Scientis…