yego.me
yego.me
💡 Stop wasting time. Read Youtube instead of watch. Download Chrome Extension

When you’re pre-product market fit, sales is a job for the founders.

less than 1m read
·Nov 3, 2024

If you're the founder of an early stage startup and you're building a product that you're hoping other businesses will buy, you are capable of selling it. That's the good news. The bad news is that you're probably the only person capable of selling your product.

That is, if you aren't able to sell your product yourself at first, chances are you're not going to be able to hire somebody else to do it for you. Now, if you're anything like we were, you're probably thinking there are lots of talented salespeople out there. Wouldn't it be faster to hire one of them than try to do it ourselves?

After all, that's what you'd probably do with any other role, like designers or lawyers or accountants. The problem is that sales, before you find product-market fit, is very different from sales after you find product-market fit. Sales pre-PMF is fundamentally entrepreneurial; it requires vision and credibility with customers, lots of experimentation, and a tight feedback loop with the people building the product.

This is a role for founders.

How Helicopters Fly | Science of Stupid: Ridiculous Fails
Inside Jason Oppenheim's $10,000,000 Custom Hollywood Home

More Articles

View All
Lytic and lysogenic cycles | Viruses | High school biology | Khan Academy
What we’re going to do in this video is talk about two of the ways that a virus can leverage a cell to replicate the virus’s DNA. So the first is the lytic cycle, and this is what people often associate viruses doing. Let’s imagine a cell. It’s going to …
The Cost of Living Crisis Isn't What You Think
Is the cost of living crisis actually real? Hear me out on this. According to the Survey of Household Economics and Decision-Making, and as reported by the Financial Times, when people are asked about the health of the US economy year by year, more people…
Kevin O'Leary's Watch Collection Journey | Kitco News
[Music] You’re probably one of the most diversified investors that I’ve had the privilege of speaking to. You’ve got stocks, cryptocurrencies, gold, venture capital from your Shark Tank deals, and of course, you’ve got watches. Let’s talk about your perso…
Elephant Encounter in 360 - Ep. 2 | The Okavango Experience
Travie giant elephants in front of you, interacting with you, connecting with you, smelling you, listening to you, looking at you, telling you to stop, telling you to go away, telling you to stay. I am fine with you. Those interactions are powerful to me.…
Gorgeous Footage: Journey Through Two of Central Asia’s Stunning 'Stans' | Short Film Showcase
When I told my parents that I was visiting, the first thing they thought of was Afghanistan. It’s close to the border; watch out! I think because people don’t know a lot about it, they don’t know a lot about the culture, what’s there, and people are scare…
YC Ultimate Job Guide: Startup Stages
[Music] Yeah, we’re here to talk about startup stages. Try to be as informative as possible. Obviously, you know, given my position here, I would love for you to consider working at a YC startup. It sounds like some of you are already at startups, but I’m…