yego.me
💡 Stop wasting time. Read Youtube instead of watch. Download Chrome Extension

When you’re pre-product market fit, sales is a job for the founders.


less than 1m read
·Nov 3, 2024

If you're the founder of an early stage startup and you're building a product that you're hoping other businesses will buy, you are capable of selling it. That's the good news. The bad news is that you're probably the only person capable of selling your product.

That is, if you aren't able to sell your product yourself at first, chances are you're not going to be able to hire somebody else to do it for you. Now, if you're anything like we were, you're probably thinking there are lots of talented salespeople out there. Wouldn't it be faster to hire one of them than try to do it ourselves?

After all, that's what you'd probably do with any other role, like designers or lawyers or accountants. The problem is that sales, before you find product-market fit, is very different from sales after you find product-market fit. Sales pre-PMF is fundamentally entrepreneurial; it requires vision and credibility with customers, lots of experimentation, and a tight feedback loop with the people building the product.

This is a role for founders.

More Articles

View All
Khan Stories: Mr. Brown
One summer I realized, you know what, I think Khan Academy actually has all of this for me. So I spent the summer looking at it and I had two algebra classes, and I used one for like completely Khan Academy. I want you guys to watch the videos, do all t…
The Long Road Home | National Geographic
All committee, Reds, red one. Keep your eyes open, boys. Over, guys. See what I’m saying? Where the hell is everyone? Hold position. Culver, you—I know you’re upset, but we talked about this, right? Look, it’s a little like football. I’m the team captain…
The CIA's TOP SECRET Mind Control Drug
At the end of the Korean War, The New York Times published a gripping story detailing how returning American soldiers may have been converted by communist brainwashers. The story became widely popular. Some troops were allegedly confessing to war crimes, …
Zuckerberg and Senator Hawley clash in fiery child safety hearing
Mr. Zuckerberg, let me start with you. Did I hear you say in your opening statement that there’s no link between mental health and social media use? Senator, what I said is I think it’s important to look at the science. I know it’s people widely talk abo…
Meet Fred the Tap-Dancing Turkey | Short Film Showcase | National Geographic
Fred, oh my goodness, he just deserves such a flower. [Music] Introduction: In Northern California lies a place so divine, where rolling hills meet redwoods and the sun doth shine. Where animals who are rescued now roam free. Rancho Compassion is the na…
Discover Ancient Wonders on the Coast of Newfoundland and Labrador | National Geographic
[Music] Mistaken Point around us, missed underfoot, petrified. Deep time rises, and Wealth’s to prod our souls here and there, breaking into sudden vow relief. 88% of Earth’s history is called the Precambrian age. Mistaken Point is the only World Heritage…