yego.me
💡 Stop wasting time. Read Youtube instead of watch. Download Chrome Extension

How To Build A Brand in 2024?


less than 1m read
·Nov 7, 2024

So I want to talk about what does it take to build a brand. People come to me all the time saying, "Oh, I have a brand." You can't build a brand; your customers build the brand. They're the ones that gift you the value and the equity of a brand.

So what does that mean? It means they try your product or service, they like it, they buy it again, and they tell their friends about it. They say, "You got to try this product or service." That's when the brand starts to have value.

Let's have a look at some brands. Look at product all around the world. That's huge over there: PCH, Philippe, and Rolex just down the way. Saor Wron, Givency—are you kidding? Monclair—these brands are known all around the world. But it took decades, if not hundreds of years sometimes, to build them up. You can't do it overnight.

Prada means fashion, and everybody knows what a Prada suit is, or their shoes, or whatever else. Think about Rolex or Patek Philippe—yeah, it's the same thing. That's almost 200 years old now.

So when you think about brand, that's the most valuable thing you can create. But it's your customers that do it for you. The most powerful element of a brand is not the dollar spent on advertising; it's one customer telling another about how much they like your product, your service, and how you support them.

And how you communicate directly with them and what it means to them to be part of your community—that's brand building.

More Articles

View All
The Third Amendment | The National Constitution Center | US government and civics | Khan Academy
Hi, this is Kim from Khan Academy, and today I’m learning more about the 3rd Amendment to the US Constitution, which states that no soldier shall, in time of peace, be quartered in any house without the consent of the owner, nor in time of war but in a ma…
Shower Thoughts That Make Me Question Everything
I promise it hasn’t been eight months since I last had a shower. This year has just flown by so quickly that I didn’t get time to gather my thoughts. My shower thoughts: dreams are confusing. Some people believe that they can tell the future; others feel …
When Watersports Become Dangerous | Science of Stupid: Ridiculous Fails
Some things just don’t go together– oil and water, gas and matches, tequila and fireworks. So you can imagine my concern when I heard about a combination of kayaking and surfing. Then I saw this and thought perhaps I’m worrying about nothing. And then I …
WWII’s Operation Aphrodite | The Strange Truth
Was this program an act of Allied desperation? Wasn’t there any kind of other way to hit these islands? The Aphrodite program is the Allied version of the Japanese kamikazes. In the Japanese case, they had self-sacrificial pilots who were willing to fly t…
Worked example: Calculating equilibrium concentrations from initial concentrations | Khan Academy
For the reaction bromine gas plus chlorine gas goes to BrCl, Kc is equal to 7.0 at 400 Kelvin. If the initial concentration of bromine is 0.60 Molar and the initial concentration of chlorine is also 0.60 Molar, our goal is to calculate the equilibrium con…
Building Product, Talking to Users, and Growing with Adora Cheung (How to Start a Startup 2014: 4)
Thanks for having me! So