yego.me
💡 Stop wasting time. Read Youtube instead of watch. Download Chrome Extension

How To Build A Brand in 2024?


less than 1m read
·Nov 7, 2024

So I want to talk about what does it take to build a brand. People come to me all the time saying, "Oh, I have a brand." You can't build a brand; your customers build the brand. They're the ones that gift you the value and the equity of a brand.

So what does that mean? It means they try your product or service, they like it, they buy it again, and they tell their friends about it. They say, "You got to try this product or service." That's when the brand starts to have value.

Let's have a look at some brands. Look at product all around the world. That's huge over there: PCH, Philippe, and Rolex just down the way. Saor Wron, Givency—are you kidding? Monclair—these brands are known all around the world. But it took decades, if not hundreds of years sometimes, to build them up. You can't do it overnight.

Prada means fashion, and everybody knows what a Prada suit is, or their shoes, or whatever else. Think about Rolex or Patek Philippe—yeah, it's the same thing. That's almost 200 years old now.

So when you think about brand, that's the most valuable thing you can create. But it's your customers that do it for you. The most powerful element of a brand is not the dollar spent on advertising; it's one customer telling another about how much they like your product, your service, and how you support them.

And how you communicate directly with them and what it means to them to be part of your community—that's brand building.

More Articles

View All
TIL: Wild Lions Live in India | Today I Learned
[Music] Most people think about lions in Africa, but very few people know that they actually exist in India too. It looks, uh, not very different from the African lion. It is, however, a bit smaller. It does have flappy skin on the stomach that looks diff…
Beatboxing in Slow Motion - Smarter Every Day 109
Hey, it’s me Destin, welcome back to Smarter Every Day. So there are many different types of intelligence in the world right? I mean think about it. If you’re good with mechanics you might be spatially intelligent, or if you’re good with other people you …
Nothing Exists But You | The Philosophy of Solipsism
The ancient Taoist philosopher Zhuangzi once dreamt he was a butterfly. He felt free, flying from flower to flower, doing the things a butterfly does. He didn’t doubt he was a butterfly and had forgotten that he was Zhuangzi. When he woke up, he realized …
Snagging a Stag | Primal Survivor
These Sami reindeer are semi. While they have sharp antlers, a swift kick, and can pull a 250-pound load with ease, it takes a lot of strength and skill to pull in a reindeer without injuring yourself or the animal. I’ve managed to separate this stag from…
The Most-Photographed Toilet In New Zealand
Come with me as I poop in New Zealand’s most photographed public toilet, located in Kawakawa, near the top of the North Island. The Hundertwasser toilets are the final and only Southern Hemisphere project from reclusive artist Friedensreich Hundertwasser.…
How Much I Make With 3 Million Subscribers
What’s up you guys! It’s Graham here. So I’m sure at some point you’ve been scrolling YouTube. You come across your favorite creator, and then you start to think to yourself, “How much money are they making?” No? Just me? Alrighty then! I’ll end the vide…