Mobilizing the Masses | Photographer | National Geographic

People really want to know what it feels like to be a photographer, what it feels like to be sitting there in the stream when a bear comes walking in. I was cold, I was hungry, I was scared, I was excited.

And so we started posting those stories, and it was like a scene out of Forest Gumpy. One day you look behind you and there's thousands of people following you, millions of people following you.

I really see the journey we're going on is to be a Jac Custo 2.0, using modern technology, beating that drum constantly. You can elicit an emotional response from your followers; you can make them cry, you can make them angry.

I just want them to feel it, and then from there decide what they want to do. I think a lot of people have already given up. You know, why care if everything's already doomed?

We still live in a beautiful planet. There are still so many amazing animals out there. I want to be an ambassador for nature, for all of us, for my children, for yours.

And so, making that connection from here's a photograph to here's how we begin a movement of people who care.