yego.me
💡 Stop wasting time. Read Youtube instead of watch. Download Chrome Extension

Probably not.


less than 1m read
·Nov 3, 2024

Should I be spending money to market my free app? The answer is no. You should not be spending money to acquire users for your free app. It's going to make a bunch of numbers go up, and all of those numbers are going to go back down. You will find yourself right back at the starting point.

In almost every instance where a free app or a consumer app has gotten really big, it's because the founders have found some nonobvious way of cheaply getting their product in front of a large number of people. Even if your CPM is not that high, it's essentially a way of kicking that can down the road.

The one exception that I'll give for this rule, in my mind, is that if you're going to experiment with paid acquisition in some way, the thing to keep in mind is that you should limit the amount of budget that you spend. You should be very clear in what you're trying to learn ahead of time.

Be clear ahead of time that what you're doing is not buying users; it's running an experiment to learn something specific.

More Articles

View All
The Rise of Pong | Generation X
On loop, bloop-bloop! It was the coolest thing you’ve ever seen in your life, dude. It’s a square ball that’s moving at like the slowest pace ever. It’s like so beautiful to watch. Pong, it’s like this form of meditation. Pong was the first successfully …
The Nightcrawlers Trailer | National Geographic
(ambient music) [President Duterte] In my country, there’s three million drug addicts. I’d be happy to slaughter them to finish the problem. (tense music) [Female News Anchor] Officers have repeatedly been accused of hunting down and executing people, …
Reasons To Stop Worrying (Break The Habit of Excessive Thinking)
The ability to plan for the future is a cornerstone of our civilization. The human race would never have flourished if we didn’t organize, arrange, design, prepare, and delay gratification for greater causes. Take, for example, this structure: the Kölner…
Generational and lifecycle effects on political ideology | US government and civics | Khan Academy
What we’re going to talk about in this video is how political and cultural events might have an influence on someone’s political ideology. So let’s make this a little bit concrete. Political scientists will sometimes have various classifications for thes…
Thomson's Plum Pudding Model of the Atom
So the word atom means uncuttable, so the Greeks were thinking of it as a tiny hard sphere. Phil: That’s right. Derek: And even up until the eighteen hundreds, that was the idea of an atom, the smallest piece of matter, a tiny hard sphere. But then we f…
What feels like play to you, but looks like work to others?
I think for everybody there is something that they do that other people think is work but is effortless for them. Their friends will basically say to them, “Oh, I can’t believe you can just do that without hating it.” Everyone’s got something like that, a…