Probably not.

less than 1m read

·Nov 3, 2024

Should I be spending money to market my free app? The answer is no. You should not be spending money to acquire users for your free app. It's going to make a bunch of numbers go up, and all of those numbers are going to go back down. You will find yourself right back at the starting point.

In almost every instance where a free app or a consumer app has gotten really big, it's because the founders have found some nonobvious way of cheaply getting their product in front of a large number of people. Even if your CPM is not that high, it's essentially a way of kicking that can down the road.

The one exception that I'll give for this rule, in my mind, is that if you're going to experiment with paid acquisition in some way, the thing to keep in mind is that you should limit the amount of budget that you spend. You should be very clear in what you're trying to learn ahead of time.

Be clear ahead of time that what you're doing is not buying users; it's running an experiment to learn something specific.

The Evergrande Collapse: A Potential Trigger for an Economic Crisis?

Capturing Endangered Frog’s Song | Short Film Showcase

View All

Constitutional compromises: The Three-Fifths Compromise | US government and civics | Khan Academy

[Instructor] In the last video, we discussed one of the compromises made at the Constitutional Convention, the compromise of the electoral college. In this video, I want to discuss a different compromise: the compromise over slavery. Now, you’ll remembe…

15 Rules to Speed Up Progress in Life

You know, some people are a million years ahead while it seems like you’re stuck in the slow lane. Although time has passed, your life hasn’t changed that much in the last 5 years. Realistically, it’s unlikely you’ll catch a break in the next five if you …

Pattern when dividing by tenths and hundredths

Let’s see if we can figure out what 2 divided by 0.1 or 1⁄10 is. Pause this video and see if you can figure that out. All right, now let’s work through it together. There are a couple of ways that we can approach it. One way is to think about everything …

Start Your Affordable Watch Collection Here

[Applause] [Music] In the last year, a lot of people have been writing me saying, “Okay Kevin, this is just absolutely great! Every time you’re talking about a watch, it’s a one-of-a-kind that no one else can get, and you’re such a rich person talking ab…

Creativity and Science, Coming Together | StarTalk

If you identify yourself as being only either creative or scientific, you’re doing yourself a big disservice. I mean, there’s a lot of brain cells in the human skull that are capable of all manner of analysis, creativity, deduction, inference. I think th…

Does Planet 9 Exist?

So, you think Planet 9 exists with 99.8% probability? Something like that. Yeah, maybe 99… I’ll push it higher. 99.9% probability. This is wishful thinking. It is. I mean if you’re that sure, find it. In the farthest reaches of our solar system, way …

Probably not.

More Articles