Lecture 14 - How to Operate (Keith Rabois)

So I'm going to talk about how to operate. I've watched some of the prior classes, and I'm going to assume that you've already sort of hired a bunch of relentlessly resourceful people, that you built a product that at least some people love, that you probably raised some capital, and now you're trying to build a company. So you've been forging a product, and now you've got to forge a company.

Actually, I argue forging a company is much more difficult than forging a product. The basic reason is people are irrational. You probably all know this—either your parents, your significant other, your brother or sister, your teacher, somebody in your life is irrational. Building a company is basically taking all the irrational people you know, putting them in one building, and then living with them 12 hours a day at least.

So it's very