Master the skills of negotiating in everyday life | Daymond John | Big Think

I want people to take away from power so that their various different ways that they can apply negotiation to their life. I'm not necessarily talking about always, you know, this huge deal; it could be just getting your remote control away from your significant other, or trying to talk to your boss about getting more vacation time, or whatever it is.

Listen, there are simple things you can learn from car salesmen. They are the best, especially used car salesmen. They know that people like to talk in various different ways. They communicate insight: sound, feel, taste, and smell.

So when you walk into a car dealership, when somebody sees you and there's a nice, red, beautiful car right there—it's a, you know, the convertible—if you're talking and they see you picking up things, you always talk about vision. They go, "Can you see yourself in this beautiful car driving down a winding road with all the leaves falling?"

If you're talking about smell, the way you're communicating, they go, "Can you see yourself in this car with the rich leather? You can smell the rich leather, and it's fall in New York, and the leaves are falling."

If you're talking about feel, they go, "Can you see yourself driving on this road and the engine? You're shifting it, and the power and the rumble in that engine." They talk about sound: think about driving down, the wind blowing through your hair and those Bose speakers with amazing music.

You can do that just by seeing how people communicate on social media when they talk. And one of those types of ways of communication, you can see what relates to them better.

Also, body language—over 65% of communication is body language. Only 7% is what you say; the other is how you say it. When you're at the table communicating with somebody, do you notice I'm putting a lot of obstacles in front of you to gather space and push you away? Or are they lifting their hair over their ears when they're writing 'cause they're more interested in what you're saying?

People most likely don't think you're lying when you touch them. So are you shaking their hand when you're saying, "I can't wait to follow up further, and I really hope you and your family all the best"?

These are simple tips that you can learn and shift power over to yourself. And I don't want you to do it in a bad way. I want you to empower others. But there are simple ways to communicate, and that’s what's in power shift. Get smarter, faster with new I use daily at 5:00 a.m. Eastern.