How to sell private jets!

Occasionally, we'll buy an airplane and then mix it up and then resell it on. But the majority of the time, we're acting as an exclusive agent to represent either a buyer or a seller.

For most of my career, we would always represent the seller and try to get a mandate. Just like you were a real estate broker, get a mandate to sell a piece of property, and then you find the buyer or other brokers who are representing buyers will come to you because you have that product to sell.

But since I created the jet business and the showroom concept, which was about 11 years ago, we are now about 50 percent representing buyers and 50 representing sellers. Because of what we do here, I don't really care what you buy.

I want to educate you so much that you have the information and the intelligence now to decide why you want this model of an aircraft rather than say, "Oh, Steve told me I should buy this plane." That's not a good reason.

What we do is we have an incredible group of people here who are doing research, so we know everything that's going on in the market.