Virality and network effects drive organic growth.

less than 1m read

·Nov 3, 2024

The best consumer companies incorporate both virality and network effect, which are different concepts but very closely related, in order to grow their user base organically.

Virality is the idea that one user using your product introduces it to other users somehow in the use of your product, whereas network effect is the idea that the product gets better the more nodes in the network exist.

I'll give you an example from Facebook's early days. So, when you took a picture on Facebook and uploaded it, you were prompted to tag your friends, even if they weren't already on Facebook. Those friends would get an email saying, "Hey, someone's tagged a photo of you; sign up to view the photo." That's a viral mechanic.

By uploading the photo and tagging your friends, you spread it to new users. A network effect comes from Metcalfe's Law: the value of the network is the square of the nodes in a network.

What that basically means is the more people who use this thing, the more valuable it gets. So, WhatsApp is a great example of this.

Estimating decimal addition (thousandths) | Adding decimals | Grade 5 (TX TEKS) | Khan Academy

2015 AP Biology free response 8

View All

15 Things That Seem Important But Aren't

You know, from the moment we wake up in the morning, we can feel society’s pressures looming over us like a dark cloud, can’t we? But what if some of the things they tell us we need to have aren’t really that important at all? What if we could kick these …

Khan Academy Live: AP Calculus

Hi and welcome to live tutoring for the AP Calculus exams provided by Con Academy! In case you are curious, I am not Sal Con; my name is Dave. I first took the AP Calculus test back in 2006, and before joining KH Academy, I was an AP Calculus teacher. So…

Everything Wrong With The NEW X1 Credit Card

What’s up guys? It’s Graham here. So, okay fine, I get it. You guys have been sending me so many comments, DMs, emails, and even more comments asking me to review the Smart X1 credit card. So, if this finally makes everyone happy, then sure, we’re going …

Sitting Down with the MEK | Uncensored with Michael Ware

MICHAEL WARE: For the people who don’t know, what’s the goal of your movement? MOHAMMAD: The goal of– [laughing] [all laughing] It’s obvious that the goal of our movement is to overthrow the regime and bring about a democratic, pluralistic, secular, uh– …

Partial derivative of a parametric surface, part 2

Hello, hello again! So in the last video, I started talking about how you interpret the partial derivative of a parametric surface function, right? Of a function that has a two-variable input and a three-variable vector-valued output. We typically visual…

Inside a Kangaroo Pouch - Smarter Every Day 139

Hey, it’s me Destin, welcome back to Smarter Every Day. Simple question here. Do you know, like really know, what a kangaroo pouch looks like? Several years ago, I was invited to Australia to help promote National Science Week with my friend Chris, who ha…

Virality and network effects drive organic growth.

More Articles