Virality and network effects drive organic growth.

less than 1m read

·Nov 3, 2024

The best consumer companies incorporate both virality and network effect, which are different concepts but very closely related, in order to grow their user base organically.

Virality is the idea that one user using your product introduces it to other users somehow in the use of your product, whereas network effect is the idea that the product gets better the more nodes in the network exist.

I'll give you an example from Facebook's early days. So, when you took a picture on Facebook and uploaded it, you were prompted to tag your friends, even if they weren't already on Facebook. Those friends would get an email saying, "Hey, someone's tagged a photo of you; sign up to view the photo." That's a viral mechanic.

By uploading the photo and tagging your friends, you spread it to new users. A network effect comes from Metcalfe's Law: the value of the network is the square of the nodes in a network.

What that basically means is the more people who use this thing, the more valuable it gets. So, WhatsApp is a great example of this.

Sinking Ship | Wicked Tuna: Outer Banks

Mega Dust Storms | MARS

View All

The Two Einsteins: Behind the Scenes | Genius

[music playing] RON HOWARD: We began thinking about how we would tell the story of Albert Einstein, and Geoffrey Rush instantly was at the top of our list. GIGI PRITZGER: The thing that has been so gratifying to watch in Geoffrey’s performance of Einste…

Exclusive: Is This the Skull of Slave Rebellion Leader Nat Turner? | National Geographic

[Music] It is my honor, uh, to present, uh, this uh, remains to you. Being able to hold that piece of his body that he couldn’t own for himself, we’ll be able to treat it with the respect and honor that is due. That we’re going to be able to give him the …

Simplifying rational expressions: two variables | High School Math | Khan Academy

Let’s see if we can simplify this expression, and like always, pause the video and have a go at it. Now, this one is interesting because it involves two variables, but it’s really the same ideas that we’ve done when we factored things with one variable. …

Worked example: divergent geometric series | Series | AP Calculus BC | Khan Academy

So we’ve got this infinite series here, and let’s see. It looks like a geometric series. When you go from this first term to the second term, we are multiplying by -3, and then to go to the next term, we’re going to multiply by -3 again. So it looks like…

Visually dividing unit fraction by a whole number

We’re asked to figure out what is one-seventh divided by four. They help us out with this diagram. We have a whole divided into seven equal sections; each of those is a seventh. We have one of those sevenths filled in, so this is one-seventh right over he…

The Evergrande Crisis Continues...

Alright guys, welcome back! It’s time for an update video on Evergrande. I told you it would be a crazy week, and it certainly was. However, Evergrande is still standing, at least for now. So let’s get up to speed on exactly where Evergrande is at with th…

Virality and network effects drive organic growth.

More Articles