yego.me
💡 Stop wasting time. Read Youtube instead of watch. Download Chrome Extension

Sales pre-PMF should be done by the founders.


less than 1m read
·Nov 3, 2024

If you're the founder of an early stage startup and you're building a product that you're hoping other businesses will buy, you are capable of selling it. That's the good news. The bad news is that you're probably the only person capable of selling your product. That is, if you aren't able to sell your product yourself at first, chances are you're not going to be able to hire somebody else to do it for you.

Now, if you're anything like we were, you're probably thinking there are lots of talented salespeople out there. Wouldn't it be faster to hire one of them than try to do it ourselves? After all, that's what you probably do with any other role, like designers, lawyers, or accountants. The problem is that sales, before you find product-market fit, is very different from sales after you find product-market fit.

Sales pre-PMF is fundamentally entrepreneurial. It requires vision and credibility with customers, and lots of experimentation and a tight feedback loop with the people building the product. This is a role for founders.

More Articles

View All
Worked example: Rewriting limit of Riemann sum as definite integral | AP Calculus AB | Khan Academy
So we’ve got a Riemann sum. We’re going to take the limit as n approaches infinity, and the goal of this video is to see if we can rewrite this as a definite integral. I encourage you to pause the video and see if you can work through it on your own. So …
What happens when 2 Weedeaters Hit Each Other? (28,000 fps SLOW MOTION) - Smarter Every Day 255
Hey, it’s me, Destin. Welcome back to “Smarter Every Day.” We’re at that magical moment where you build something in the garage, a culmination of a week and a half of effort, and then you kind of all have your hands in your pockets. This is Jeremy filming…
Free Higgs!
[Music] to [Music] do [Music] me SP [Music] yeah twice right let’s go yeah that’s the H right there that’s what we like we do yeah yeah yeah. Now, congratulations to you! Thank you. What is the Higgs Boson? It is a particle, and it describes the stuff ab…
Simplifying square-root expressions | Mathematics I | High School Math | Khan Academy
Let’s get some practice simplifying radical expressions that involve variables. So let’s say I have ( 2 \times \sqrt{7x} \times 3 \times \sqrt{14x^2} ). Pause the video and see if you can simplify, taking any perfect squares out, multiplying, and then tak…
Who Owns Antarctica?
Antarctica, home to the south pole(s), penguins, and about 5,000 people during the summers, but less than 1,000 during the ever dark winter. No one lives on the continent permanently, so, who owns Antarctica? Most stuff outside national borders, the sea f…
Howard Marks: 78 Years of Investing Wisdom in 60 Minutes (MUST WATCH)
How do you make money as an investor? The people who don’t know think the way you do it is by buying good assets, a good building, stock in a good company, or something like that. That is not the secret for success. The secret for success in investing is …