Adapting when doing business with different cultures!
The old days when 80 percent of the Jets were owned by U.S corporations and 19 of the worldwide jet ownership was in Europe, it was one percent all around the rest of the world. Most of the people in the U.S or in Europe are used to Western ways of doing business in a capitalistic environment.
But, as of late, in the last 20 to 30 years, there's been a lot of markets that have come that never were in the capitalist marketplace. So whether it's in the African continent, in Asia, or whether it's in the ex-Soviet block, these places never really dealt with the Western ways of doing business.
When all these places opened up in the emerging markets and the frontier markets started evolving, all the money was starting to be built there, and companies were being built. These kinds of people were sort of evolving also and learning how to do business in this capitalist world.
So it's very, very difficult because it's not that some of these people are trying to be difficult. The problem is they do business differently than Westerners. Over time, obviously, that has merged and overlapped a lot, but there's still a lot of the older people who still...