Lecture 7 - How to Build Products Users Love (Kevin Hale)

All right, so um when I talk about making products users love, um, what I mean specifically is like how do we make things that has a passionate user base that um our users are unconditionally um wanting it to be successful both on the products that we build but also the companies behind them.

Uh, we're going to go over tons of information. Um, try not to take too many notes; mostly just try to listen. I'll post a link to the slides on my Twitter account and, on that, uh, link there'll be ways for you to annotate the slides, and you can ask me questions. And so if we don't get to them, I'll answer them after the talk.

So you guys have been listening to and hearing a lot about growth over the last several weeks, and, um, to me, I feel like growth is usually fairly simple. It's the interaction between two sort of concepts or variables: conversion rate and churn, right? And the gap between those two things pretty much indicates how fast you're going to grow.

Most people, especially business