The single most important thing when conducting business!

I just believe in referrals, repeat customers. You know, in our industry, it's so small. If you do one thing wrong, I mean, your reputation is trash. And I just think that from having a relationship with some of the clients that we do, and we have some very big name clients, they can trash you in two seconds, and that rumor goes through the high net worth world quickly.

I just like having long-term relationships. And the thing is, if you come into the showroom, you're going to remember forever. Coming into the showroom, if you meet me and I didn't have the showroom, okay, maybe I might, you know, stand out for a week or two weeks.

But in a year from now, if you're going to buy an airplane, can't you say, "What was that guy's name? I was in that showroom. Hey, let's call that guy in the jet business"? It's really to try to build that memory to last longer in the person's head, so that when they do decide to do something, they come back. And it has happened; people came in the showroom, and five years later they decide they're going to do something, then they call us.