Once you identify the problem and fix it, you can always launch again.

Product is out there and nobody uses it. What do you do? Um, cry? Just kidding. Um, again, like the best Founders just view everything like we talked about earlier, like they're learning, they're sponges.

So, I think they just treat this as something like a problem they need to solve and diagnose. You want to look at like why are you not getting any users or customers? Where's the drop off? I think you treat it like an analytical problem. Like, is it because people aren't returning my, like, replying to my emails, like asking to give them a demo?

Okay, like, can I tweak the messaging? Is that what's going on? Am I targeting the wrong people? And then you just, like, week by week, you're like, okay, like, you tweak one variable. Like, okay, I'm going to try a different messaging copy in my emails, see if I get more people booking demos.

Um, and if that works, great! And if it doesn't, you're like, okay, like, maybe I'm just targeting the wrong people. Maybe I'm trying to sell into, like, thousand-person Enterprise companies when I should be targeting smaller companies. Like, I always find, like, it's like tweaking those variables one by one is like how you kind of dig yourself out of the situation.