The reason I built the worlds first private jet showroom!

The reason I built the first and only aviation showroom in the world is because nobody else has. I had to be different. Everybody in our industry today lives off a mobile phone and a laptop; that's a business, that's their office. To me, it just doesn't seem right. You're trying to sell a 10, 30, 50, 80 million dollar piece of equipment, and I just think that the clients deserve to have a little bit better level of service than just having somebody talking on a mobile phone and a laptop.

The other big reason is because I wanted to get in front of people and to educate them. It's hard to do that off of a laptop and off of a mobile phone. Most of the time, you're meeting with a client in a restaurant, or you're meeting them in their office. From people coming in and out, you're doing a Zoom call, and it's just not the same thing as if you're sitting in front of this giant video wall.

Being able to take somebody through a very, very comprehensive experiential journey through an app, through a process, no matter what question that you get asked in this process that we have here in our showroom, I can sort of pivot to the direction that they want to talk around. So, you're not like an...