15 Investments Rich People Make The Poor Know Nothing About

Rich people are making bank in ways everyone else isn't even aware of. If you watch Until the End, you'll realistically learn more about money in this video than you did in an MBA course. Here are 15 investments rich people make the poor know nothing about.

Number one: whiskey and wine. Here's something the average person doesn't understand: you get rich by selling things for profit. You stay rich by holding on to things that appreciate in value over time, and rich people love leveraging time for their financial gain. Let's take whiskey, for example. A 2023 whiskey isn't worth much, but a 20-year-old whiskey is. Poor people buy whiskey at the supermarket by the bottle; rich people buy it at The Distillery by the barrel. You don't even have to take physical possession of the barrels. Many of these distilleries or third-party providers will hold on to it for you and even arrange the sale when the time is right. For The Distillery, this creates cash; they minimize the overhead while aging, and it mitigates the risk of losing money. And before you brush it off, aging whiskey generates 10 to 15 percent returns per year. And when it comes to wine, well, since 1988, investment-grade wines have seen a compound annual growth rate between 10 and 11 percent. In both cases, this is a higher return on investment than many other stocks. The S&P 500 has an average return of about 10 percent per year.

Number two: collectibles. Rare books, comic books, toys, stamps, coins, sports memorabilia, sneakers, movie collectibles, trading cards—there's even a market for Hummel figurines. These bad boys sell for as high as five thousand dollars a piece. Two years ago, in July 2021, a Pikachu illustrator card sold for 5.275 million dollars—that's one Pokémon card! A Superman number one comic book sold for an astonishing 5.3 million. A pair of sneakers worn by Michael Jordan in the 1998 NBA Finals recently sold for 2.2 million dollars, setting a new world record for the most expensive shoes ever purchased, and the list goes on. If there is a demand for it, people will start bidding. But be careful; if the demand goes away, so will your money. We've seen this happen with both Beanie Babies and NFTs. With the rise of generative AI, the NFT art market went completely down the drain.

Number three: luxury watches and purses. Have you ever noticed how rich men tend to collect watches and rich women have dressing rooms filled with luxury bags? Specifically, with this particular model: the Hermes Himalayan Birkin, worth five hundred thousand dollars. If more of them were to show up on the market, people would jump at the opportunity to snatch them up. Rich people focus on high-demand products that have very limited supply. Most people don't know this, but you cannot walk into a Rolex or an Hermes shop and buy yourself the products—that's just not how it works in rich people land. The stores are mostly for display purposes only. If you qualify, meaning that if you align with the brand correctly, they'll put you on a waiting list and call you when the product becomes available. Royal Oak has a waiting list of two years; it's the same with most Rolex watches, and sometimes even with luxury cars. In the case of the Hermes Birkin bag, you buy your way up. You get on the waiting list and, first, they offer you a lower-tier bag, which you have to purchase or else you'll not be invited back. If you keep on shopping with them over time, you'll build up enough social credit to be offered a Birkin bag. There are long waiting lists that can stretch up to six years just to buy yourself a bag. What's more, is in the store, you'll pay between ten to fifteen thousand dollars for a Birkin bag, but the moment you walk out of the store with it, you could easily find buyers online for thirty to forty thousand dollars. The same thing happens with luxury watches: a Patek Philippe Nautilus, which will sell at retail between thirty to fifty thousand dollars, will sell on the secondary market for over one hundred thousand.

Number four: private banking. You know how for most people keeping money in the bank is costing them money? They charge you when you deposit, they charge you when you withdraw, and they charge you just for keeping it there. Well, that's not what happens in the case of high-net-worth individuals. Rich people are treated very differently by banks; they call it private banking. This is what the average person gets for a savings account with, for example, the Bank of America. But know that it's a similar story with almost every other bank. The interest rate, how much money you will get for keeping your money with the bank is 0.01. Meaning that if you deposited ten thousand dollars into a savings account for 12 months, one of the largest banks in the U.S. will give you an interest rate of one dollar—just one dollar! If you qualify for whatever Advantage savings Diamond honors means, they'll give you a whopping four dollars as interest on the ten thousand dollar deposit. This is hilarious! On one hundred thousand dollars, that's ten bucks. On a million dollars, the interest paid would be one hundred dollars. All of this happens in times when inflation is eating away at your buying power 5 percent plus year over year. Have you ever wondered what kind of return rich people get from keeping their money with the bank? Prepare to be shocked! Okay, most private banks yield an average between seven to thirteen percent yearly on cash deposited. Yup! While the bank is paying poor people ten dollars for every one hundred thousand dollars deposited, that same bank is giving rich people ten thousand dollars for every one hundred thousand deposited. In Europe, we received an offer for eight percent state guaranteed return on deposits over one hundred thousand dollars. Every bank has their own tier system, but you should be able to qualify for private banking services at around two hundred and fifty thousand dollars. Not to mention the plethora of perks the bank will give you once you are a top-tier client, like the concierge service, access to private events, memberships, and massive discounts on luxury products and experiences.

Number five: art. Now, one of the most famous but also mysterious investments for the ultra-wealthy is fine art. Luxury multi-million dollar works quietly appearing in mansions and yachts via mysterious dealers, only making headlines when they sell for billions as part of a tech CEO's collection. A large part of the one trillion dollar-plus art market is invisible if you're not in the one percent, and this exclusivity means the ultra-wealthy know art will behave differently as an investment. It's a market driven by those who actually grow richer in times of turmoil—people who then store that money in the form of famous artworks. Just look at the data: last year, high-net-worth collectors doubled their spending on art, even as other markets around the world saw losses topping an unbelievable 36 trillion dollars. Now, here's the real secret: the billionaires haven't bought up all the art. The global value of art is expected to grow a whopping one trillion dollars by 2026, which means there's still time for everyday investors. And that's why what Masterworks is doing is so special. In fact, to date, Masterworks' art investing platform has already sold over 45 million dollars' worth of artwork, with the net proceeds distributed straight to investors like you. With Masterworks, instead of buying an entire painting, you're investing in a portion of it, with the profits from reselling it split amongst the shareholders. Masterworks has gone 13 for 13, every single exit handing back a return to investors like you. In fact, Masterworks just sold two more offerings while a banking crisis unfolds. With such an opportunity, it's understandable that there's a waitlist for most new investors to get onto the platform. But we're a long-time partner, so if you go to alux.com/art or click on the link in our description, you'll get to skip the waiting list right away and claim your free account right now. That's alux.com/art.

Number six: hotel rooms. Most people don't know this, but you can actually buy and own hotel rooms, use them whenever you want, and when you're not there, the hotel will rent it out, and you split the profit. There's actually a low barrier of entry when it comes to hotel rooms. While the entire hotel is worth several million dollars, hotel rooms typically range from thirty thousand to two hundred and fifty thousand dollars. But don't be mistaken; luxury hotel rooms or suites can easily go above the one million dollar mark. But if you're looking to own something abroad and not have to worry about the maintenance of it, well, this is a phenomenal way to go! Actually, this is one of the cornerstones of Trump's real estate empire. You can still buy apartments and rooms in most of his hotels, and they'll monetize them for you. When the new Atlantis opened up in Dubai, most of the apartments in the hotel were already sold to international investors for an average of three to four million dollars a pop. Simply go to websites like Zillow and add "hotel" as a keyword. Most of these are hotel rooms or condos in hotels that can be monetized by the hotel on your behalf.

Number seven: rooftop rights. If it can be monetized, rest assured someone will find a way to do it. A couple of months ago, we were approached to invest in a startup that is quietly buying up the rooftop rights of buildings in a couple of cities in the U.S. So why are they doing that? Well, they're installing solar panels up there. The residents get to enjoy lower electrical bills, and they get to sell the electricity for profit. Up until now, rooftops were pretty much wasted space, and you got to purchase rooftop rights for a fairly cheap since most of them go unused. But that's probably not going to be the case for very much longer. You know all these delivery workers bringing you your Amazon, Uber Eats, and whatnot? Well, pretty soon they'll be replaced by drone deliveries which will need a safe space to land to drop your order—rooftops! Well, they're going to be having a moment pretty soon.

Number eight: mineral and water rights. There are plenty of valuable resources out there that go unexploited. Spring and water rights are one of them. You can purchase the rights to the spring water and then sell it commercially. We learned about this from a serial entrepreneur, Jean Valviz, who's got quite an interesting story. He found a spring with high-quality water, bought the rights from the state, bottled the water, and created Dorna. A couple of years later, he sold the Dorna water brand to Coca-Cola. But his thirst wasn't quenched yet. Once his non-compete expired, he found another spring and founded another water brand called Aqua Carpatica, which he last year sold to Pepsi. Multiple water exits using basically the same business formula over and over again. Every country has what's called mineral ownership records—it's a database to see who owns the rights to what in terms of natural resources. Just search "mineral rights for sale" plus your country, and you should be able to find an auction platform where people are bidding for them.

Number nine: buying other people's debt. Well, this is a fun one! Did you know you could actually buy and own debt for pennies on the dollar? Not only yours, but multiple peoples' payday loans, personal loans, overdraft, medical debt, mortgages, even bill payments are all trading on a secondary market. When someone doesn't pay their debt immediately, the company that's owed the money can choose to either try to collect it themselves or sell it off to someone else to bother with it. That's what collection agencies do. The company that's owed the money usually bundles all of the unpaid debt into a single package and sells it off to someone else for 15 to 30 percent of the value of the debt. The agency then tries to collect and keep the difference as profit. There are even auction sites dedicated to buying and selling debt that you probably weren't even aware of.

Number ten: coaching and counsel. Rich people leverage other people's expertise to get ahead in life faster than everybody else. Here's something that we want you to remember: without external help and guidance, your only way to grow is through trial and error. Getting professional help like a mentor or coach cuts the distance between where you are and where you want to be because you're using other people's learnings to your advantage. This is the biggest secret and most powerful tool you have at your disposal to get there as fast as possible. Have people who've done it show you the fast way there! But mentors aren't available everywhere, and coaches who actually know what they're doing are incredibly expensive, which is why only the rich have access to this unfair advantage. That is until now. We found those mentors and coaches—some of the smartest people in the world—and paid them to share their insights on your behalf. Everything they've learned is in the Alux app, where for less than the price of eating out, you get a full year of coaching and mentorship. Go to alux.com/app right now, start your subscription, and see just how much faster you make progress. 91 percent of our app users have already achieved their primary goal in life or have made significant progress toward it. While you're out there just waiting for a sign, well, this is it my friend! Get the app—it's only 99 a year—and just see what happens. Really, what do you have to lose?

Number eleven: private equity and early-stage startups. Did you know that you don't have to be an entrepreneur or start a business to make money off of one? Welcome to the land of private equity! Let's say you and a couple of friends come together and purchase 51 percent of a bar. You keep all of the staff and current management, but you retain most of the profits. Well, it's the same with most businesses. Real estate will get you six to eight percent per year plus appreciation. A floral shop, for example, will get you 45 to 100 percent per year. In the case of early-stage startups, you write a twenty or fifty thousand dollar ticket in exchange for 20 to 33 percent of a new business. The entrepreneurs execute the vision, and if it plays out, you're making bank. You might not realize this, but most millionaires have their wealth tied into real estate, but all billionaires have made their billions through private equity by owning parts of a business.

Number twelve: investing in emerging markets. These are the current emerging countries, meaning their transition is already in progress. Most of these countries have already seen an uptick in real estate prices in the last decade. Where the money is right now is in the countries bordering these emerging geos. Let's take Turkey, for example. You don't want to go south because the situation is unstable, but you can go north and find the country of Georgia. Did you know that you could buy a one-bedroom apartment by the seaside for thirty-five thousand dollars? They're building five-star hotels in Belize, where you can buy hotel rooms for under one hundred thousand dollars and get twelve percent per year yield. This is just an example! Take Thailand or Indonesia; people know of Phuket or Bali, but there are other parts of the countries where investment opportunities are still cheap. African countries are going through a technological boom right now, so office space, decent units for rent, and business centers are all still really affordable. If you're looking for long-term investments, buy AAA property in areas of incredible natural beauty. In 1959, someone bought a large property on a cliff for ten thousand dollars in the Tamarama neighborhood in Australia—beautiful property overlooking the bay. Adjusted for inflation, that ten thousand dollars would be the equivalent of three hundred thousand dollars today. But last Wednesday, the Tamarama house just sold for 47 million dollars, setting an Australian record. Back then, the Australian coast was an emerging part of the world.

Keeping with the real estate trend, number thirteen: square footage for real estate developments. Investors get secret deals when it comes to property development. When a new office or residential building is being built, the developer doesn't want to use their own money, so they go to private investors—aka rich people—and offer them to sell square footage at cost. Developers usually sell 30 percent of the square footage of the new building to these private investors and then use that money to secure a loan for the rest from the bank and then get to work. You don't know what or where your square footage will be. Maybe it'll turn out to be apartments, studios, or office space. But since you're buying it at cost, you'll certainly make a profit. We've done these kinds of deals in the past, but they require a minimum investment of 1 million. The realized yield was 110 percent return on our money after five years. The only downside was a longer wait time on your investment to pay out since you're investing at the earliest stage possible. But if you're partnering with a high-trust developer, the profit is almost guaranteed. There are other real estate options with smaller developers, for example, you can get 12 percent annual returns with home developers, and their investment ticket starts at only fifty thousand dollars per ticket with a lock period of 18 months. So you're getting a total of 18 percent return for the 18 months you give them your money. These kinds of behind-closed-doors examples are the main reason why people subscribe to Alux. You won't know about these deals unless you've done them, so if you're not subscribed yet, you're definitely missing out.

Number fourteen: hedge funds. Hedge funds are institutions designed to make as much money as possible for investors. Remember the private banking example of how poor people get screwed over by banks and how private banks are offering 10 percent returns to their top-tier clients? Well, there's a level above that, and these institutions are called hedge funds. It used to be that the minimum amount to get started with a hedge fund was one hundred thousand dollars, but honestly, unless you have at least a million or a half a million with great connections, any respectable fund won't even talk to you. The goal here is to outperform the market, but the key word is consistently. A fund might have a great year, and you'll see returns of 30 to 40 percent for that single year, and maybe the next they'll only do five percent or even lose money. So if the S&P 500 returns 10 on average, your fund should be able to at least beat that. For example, Jim Simon's fund, Renaissance Technologies, which is seen as one of the most consistent performers in this space, returns an average of 40 percent per three-year brackets. These are the Bobby Axelrod funds, the Wolf of Wall Street kind who are always looking to be one step ahead of the market in order to maximize returns.

And the last item on our list, number fifteen: marrying rich. Now this is something that telenovelas and children's stories popularized—the idea of the prince marrying the poor servant, the idea of the wealthy millionaire falling in love with the sales associate at the store. But it doesn't actually happen that way. Poor people talk a lot about marrying rich, but it almost never happens. You usually end up marrying within your level of income or slightly up, but almost never one thousand times above. Marrying rich is something that happens disproportionately more often among the wealthy. Even if that wealth disparity is multiple times higher, so what that means is, if you're a millionaire, you are more likely to marry into a billionaire family than you are to marry into a millionaire family if you are poor. The main reason is just proximity. The differences in lifestyle between millionaire person and billionaires isn't really that high, so statistically speaking, you're more likely to be in the same environments and get the same opportunity to engage. So if you want to marry rich—and this applies to both men and women—you gotta make yourself rich first and then marry up.

You're here because you're smart enough to realize there's another world of possibility out there beyond your current reality. So we're curious to know, Alexa, which of these investments do you find the most interesting, and which ones would you love to explore or learn more about? Let us know in the comments. And just to keep up the tradition, of course, here's a secret bonus reserved for you for watching the video until the very end: network commission information and trust exponentially goes up in value. The higher the numbers on the table, so what that means is the right connection, the right intro, could be worth a fortune. The largest commission we know about being paid for an intro was 2.5 million dollars just for someone to set up a meeting. This was between a big commercial developer and one of the richest people in the country. A third party arranged the meeting, and the resulting investment was in the hundreds of millions. The third party vouched for both sides of the table and assured both sides the other is trustworthy enough to move forward with the deal. That's the power of reputation and being connected. You can get paid for bringing people to the table. On a lower level, there are plenty of examples of finder fees. If you bring a great investment opportunity to an investor, even if you don't have the money to put into it yourself, you can still get a cash finder's fee or a small percent of the outcome. By the way, Grant Cardone does this all the time, where he cuts deals without using any of his own money. He just leverages his reputation to retain 30 percent of the deals he creates for other people.

Well, now you know. If you want to be rich, you have to think and act like the rich do. You have to see how the game will play out into the future. The better you are at understanding what's happening behind the scenes, the better the deal you'll be able to make. If you're ready to move different deals moving forward, write the word "deal" in the comments. Let's see how many of you learned something valuable here today!