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Как сгладить эффект от неприятной процедуры #vertdider #veritasium

less than 1m read
·Nov 3, 2024

В конце статьи 1993 года канима и Фредриксон задают вопрос: "Стоит ли разрешить врачам проводить неприятные процедуры дольше, только для того чтобы в конце чуть облегчить дискомфорт и оставить пациентам более приятные воспоминания о визите?" В 2003 году именно это Каман и провернул вместе с другими учеными.

Он провел эксперимент с участием 682 пациентов, которые проходили колоноскопию. Половина подверглась стандартной процедуре, остальным добавили 3 минуты, в которые колоноскоп не извлекали, но перестали двигать. Ощущения не из приятных, но не такие болезненные, как во время процедуры.

Пациенты из второй группы оценили опыт на 10% лучше, чем из первой, и они с большей вероятностью приходили на повторное обследование. Переведено и озвучено студией Верт дайдер.

Example: Comparing distributions | AP Statistics | Khan Academy
Helping to Protect the Okavango Basin | National Geographic

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