Simone Giertz on Her Robots and Returning to Work After Brain Surgery

All right, Simone! Yecch! Welcome to the podcast.

Hey, thanks for having me! How you doing?

I'm great! I'm really excited to be invited to Y Combinator. I've followed you for a very long time, and I'm like, this is where it happens.

Yeah, I wouldn't have guessed that YouTube entrepreneurship would lead you here.

No, well, it's been a path, but it led me here, and I'm very happy about it. So for people who don't know you, you are the self-proclaimed builder of "shitty robots" slash YouTuber.

Yeah, I mean, the queen of "shitty robots" was the dubious title that the Internet gave me. It started as people calling me the queen of r/shittyrobots on Reddit, and then kind of the r/dropped somewhere along the way. All I'm trying to say is that I did not come up with that title myself because I'm very humble.

Obviously, it led you to making videos by yourself on YouTube.

Oh yeah, yeah, yeah! It's just a parade of humility—my whole YouTube channel. Yeah, I'm an inventor and YouTuber is generally the title I describe myself with.

Cool. So I want to start with a quote from your mom, and she says, according to you, "Whatever feeds the ego kills the soul."

Yeah, and I thought that was hilarious given your occupation at the moment.

Yeah, in her occupation too. She's a TV host back in Sweden and has worked as a TV host for, I mean, more than 20 years.

So, yeah, I mean, I think I agree with it, and it's kind of hard to have—or you're trying to find a balance of having a job that does have a lot of ego in it, but at the same time, like not letting it make you an asshole. Right? But moreover, there's the trick of like staying in love with the thing you're doing.

Yeah, yeah, definitely! Because now—like your first video—well, your first video I saw was in Swedish, and then like your second video was 30 seconds long, right? And then you became famous or something like that?

Yeah, or I mean, the first project I had that kind of went viral was the toothbrush helmet, which is a skateboard arm and the forehead, kind of like a unicorn horn, and a toothbrush at the end of it, and it brushes my teeth.

Yeah, and that was the first like "shitty robot" project that I published, and it kind of, like, I think within four months after that, I started working full-time with my YouTube channel, which is crazy. It's kind of unprecedented.

It was—I mean, I was in a phase in my life where I could make that transition 'cause I was living in San Francisco, I was working as an intern at an electronics company, and I was—my visa was expiring, so I was moving home. And I'd kind of planned to go home and like maybe do some freelance work, and I was moving in with my mom and just trying to—like I just wanted to bring down my costs as much as possible so that I could really spend time just exploring things that I was interested in.

That was kind of like me creating this leap year-type environment for myself, so it was very easy for me to make the transition. Like it was never that I was like, "I'm gonna quit my job and I'm gonna start working full-time with YouTube." I was more like I was just freelancing and kind of like giving some Arduino workshops and trying to get around with that, and then like the YouTube channel just kind of snowballed.

Yeah! Was it obvious to you early on that that's where you were drawn to, or were you just all about dabbling in the beginning and like trying stuff out?

I was—I mean, I was going full force at it, and I was really enjoying it. Like I felt I've had a lot of different jobs and in like a lot of different fields, and it always felt like trying on a bunch of different pants and being like, these kind of fit—I can wear them—but they're like also like a little bit crawling up my butt. And like these guys, I don't know, like they're not the most flattering. And putting on the pants of like having a build YouTube channel was just like, okay, this is perfect!

Okay. And now, how do you keep that like passion for it going? Because like what we were talking about before is it can be a real grind.

Yeah, it's—I mean, I think for me, it's kind of two sides of it. One is like really establishing boundaries because it's—I mean, when your job in part is documenting your life and telling stories of your life, it's really hard to—like not—it's like a leaking ship, and you're constantly trying to like patch it up to make sure you have free time and like other spaces where you don't have to like do work.

So establishing boundaries really early on was one of those things, like just to make sure I still enjoyed it. And that was like part of that was never committing to an uploading schedule, which a lot of YouTubers have where it's like, I make videos every week or every two weeks or every day. And I was like, no, I don't want to put myself in that position because it's like who knows? Like I want to be able to spend time on a lot of different things.

So that was a part of it. And the other one, and that I've kind of been working towards lately and this last year, is making sure that I don't feel pigeonholed into this specific type of content. So I was mostly making "shitty robot" videos, and there was like this format of like where I made—like everything was kind of surrounded a GIF. Like I would always make a project that like the end product was always a GIF. That was always what I was thinking of initially or as I was coming up with the idea.

And I was like, what if I don't want to make "shitty robots" one day? And that's really scary, and feeling like you have to do something kind of puts you off it a little bit.

So I started doing like other types of content and trying it out and seeing how people reacted, and people have been so tolerant, so accepting, and like I have the really—like such a good audience, and they're just very down for anything.

So that was a part—like feeling like I can—like my YouTube channel is more like a journal of personal interest than a specific topic, because then you can—like how are you gonna run out of things? Then like anything that you're interested in, you can make content about, I guess, provided that you want to put your life out there.

Yeah, but it's not really putting life—I mean, it's like that's also a choice. Like you can make content about your life. You can also just make content about like plants. Like if I wake up and I'm like, orchids are rad, let's dive into that. Like that's good! I'm not planning to make content about orchids. Please subscribe!

But when it comes to—yeah, exactly that, right? Like thinking about shifting gears at some point or even thinking about shifting platforms at some point as like an individual creator on one of these platforms, establishing yourself as an entrepreneur, like how do you think about like planning for the future? What do you do?

I mean, for me, it was very early, like really trying to keep things flexible in terms of what I do on YouTube. But also, like I just—I just want to make sure that if I wake up in the morning or one day and I'm like, no, I don't want to do YouTube again, I have other options. Like you just want to make sure that you have other doors so you can go through if you want to. And also to build a sustainable business, because it's really brittle to kind of put all your eggs into one platform basket because like who knows what's gonna happen with YouTube in two years? It might not be a thing, or like something changes.

So I've just been trying to find many legs to—or all these different legs to stand on business-wise. And a part of that is like I give a lot of talks and like that, which has been great. And that's kind of stand-alone. I mean, YouTube helped support that, like they’re all kind of supporting each other, but they’re also separate.

Another part is starting a product design company and actually inventing things. You're actually releasing products, which has been great and super challenging and fun! Yeah, just to make sure that you diversify. And also, like I don't think I'm gonna make videos until I'm like 55. Right? That's the cutoff time—55-year-old Simone, if it's a girl—is gonna be like, nah, I don't feel it anymore.

Ya know? I mean, it's tricky. And so when it comes to—there's a lot of stuff that I wanted to cover, but you mentioned product design. It's like when it comes to product design, what were the challenges that you had to overcome? Because I knew you had certain—I mean, perhaps like anxieties around actually shipping like a fully fledged, beautiful product like you demoed on Kickstarter, right?

Yeah, and so how did you cross that bridge?

So I mean, but mostly—or you mean because I mostly made "Shitty Robots." This is my way—the way you've talked about it in the past is basically like, well, if I make "shitty robots," like I just put it out there.

Yeah, I can't fail!

Yeah, no, it's definitely—and I mean, we're still working towards shipping the early birds, but we have a factory spool that's like, we're on—I'm still waiting for things to get really painful.

Yeah, because like hardware development and product design is really painful. Manufacturing is painful. But like so far, I'm like, why is it gonna hit? Like, wasn't gonna get really bad? And I mean, there's definitely been like some moments where you're like, how are we? Like—but so far, it's like, I mean, I have a great team that I'm working together with and it's been fairly knock on wood, yeah, smooth.

But I think I was mostly just nervous of like, how do you merge, like kind of—I don't want to talk about the brand of, but like the brand of somebody who only makes shitty things and actually trying to make a product that's really well finished and high-end, but also a product that takes itself very seriously.

Like that was my main—like there's a vulnerability but in trying to put something out there where you're like, this is something that I actually think could help people. Because also, like you protect yourself with jokes, and you protect yourself with punchlines. I'm always like protecting myself by being the first person to the joke. And there's like, it's kind of self-deprecating in many ways.

And building "shitty robots" was this like way of approaching a very intimidating field, which is robotics, that I was really interested in but I haven't gone to school for. And I was like, oh, if I only try to build shitty things, then nobody can like make a joke on my expense really. And making a product that takes itself really seriously, and that it's kind of like lifestyle self-improvement, I was like, how does this—like how do I communicate around this that doesn't sound super lofty?

And yeah, that was definitely a challenge, but also I'm like, I'm allowed to make things that I think are pretty, and I'm allowed to like stand by a product and be like, I think I really like this, and I like this thing that I made, instead of just being like, it's all well.

I think that's like—that to me is the default, like you know, East Coast criticism of California. And like having come from the East Coast and then coming over here, there's all that earnestness like built in here.

Yeah, some of the things are genuinely good.

Yeah, sure, there's kind of like this polish on top of a lot of stuff that's like, oh my god, you wanna put a screwdriver in your ear?

Yeah, but some things can just be good!

And like—and it's funny you talk about it that way because it's also within a category of stuff that you're like, oh man, here we go.

Yeah, it's like a mindfulness calendar.

Yeah, but it's—yes! That was definitely—yes, it was scary, and they're surprising how scary it was and where it's like, yeah, just being like, I think that this is good and standing by that and not being like jokes, jokes, jokes, haha.

Yeah, yeah! So what motivated you to keep going?

Just that—I really, I mean, it was a product that helped me a lot and that I found great use for it myself. And also because like I've dreamt about making products ever since I was a kid, like that's one of my longest-running dreams, and this was kind of something that I made and that I hadn't seen anybody else make in this way.

And yeah, it was like, we should try and do it!

So just to give it a quick summary for people, like what is it, and why is it important?

It is unfortunately a thing that's very difficult to explain without visual aid, but if you make it in the video—

Yeah, yeah, but it's a—I’ve tried to find like the elevator pitch, but I'm always like, goddamnit! I'll just show you photos and I like opening my phone and scrolling and I'm like, wait, wait, just a minute! Sorry.

So, it's a calendar, like essentially it's—I was always, when I've tried to add new habits or make sure that I do something, I'm always doing like the notepad crosses. Like you make a grid and you're like filling out these little crosses and kind of making these like gold star systems for yourself or like these trackers and stuff like that. And I was looking at like, could you make something better than that or something that feels a little bit more sacred than that?

Because like a notepad, you can always like put in a drawer, so I just wanted to make a gold star system that has the exact same job as crossing out boxes. So, it's essentially a—it has 365 days on it, so it represents a whole year. The columns are months, and if you tap a day, it lights it up, and it's almost like this kind of art piece.

Like this, I think it's really pretty!

Oh yeah! And it's just like a visual reminder to stay committed to this thing that you promised yourself to do.

Yeah, I used it for meditation, so that was why I built it initially because I was starting to like feel kind of burnt out, and I had just some bad projects that I was in, and I was like, okay, I need to find ways to support myself, and I committed to meditating every day. And I was like just trying to find a way to like keep myself on track, and that was the result of it.

Okay, yeah! Because there are so many commonalities to me between like, you know, quote, like creatives and entrepreneurs, and like this burnout problem is one of the biggest ones, right?

Yeah! It looks so focused on it, and then you know, like things are shifting now that the culture isn't just about like, man, I'm on the grind.

Yeah, like grindin’.

It's more about working smarter!

But so when you think about, like, so now you're doing both basically, right? So you have your, like total—I mean, it is entrepreneurial, but like the creative outlet of making all your videos, and then your entrepreneurial outlet. Are you noticing differences between like how you're working on both of these things?

I mean, I feel like it's almost for me, it's the calendar project or the product design or entrepreneurial side has in some ways been almost less of a headache. But that's also because I'm only—or I mean, I'm like floating around in the project, but I'm mostly the creative lead, where I'm like, this is what I want the product to be.

Making my heavy lifting was in designing it or helping with the design effort and also making that campaign, and like the branding around it. So now when it's like setting up manufacturing and stuff like that, like I'm in on all of it, but I'm not the person making the phone calls—I have a team for it.

So it's in some ways been like just from the way that we've structured the company, it's been less of a headache, and like the content social media side is more stressful. It's like having like a—what's it called?—tamagochi?

Tamachi?

Yeah! And you're constantly feeding it, like putting out content, and then you feel like your life bar is just like—you're like, “Seize my house!” You like, “I had to feed it again!”

So just the constant effort of that, I feel like. But I'm starting to have more—a better distance to it.

Yeah, yeah! Through meditation, through like a metric—through—

Yes! No, just I mean making—'cause it's like in the beginning, when you start kind of building your platforms online, it just felt like if I didn't constantly feed this fire that I have really worked my ass off to start, yeah, it would go out. And you realize, and now, like because of I had some health issues, I've been forced to take time off, and I've been gone for a while, and you realize that you can kind of come back and it's still there.

Like if you build it to a certain level, like it's not really gonna go away just like that, just because you're not constantly feeding it.

Yeah, so that's probably the main thing.

Okay, now, I very much feel that. It's like that fear pops up seemingly for people of all shapes and sizes, that like the fear that whatever they have was a fluke and it's just gonna go away—like it's sort of imposter syndrome, but it's kind of something else.

Like I've noticed like a pretty intense risk aversion among a lot of tech employees, yeah? They're like, I'm in a sweet spot right now, not realizing that they could leave and go join another big tech company if their thing there.

And out—and it's obviously a downside of like high cost of living, but I could see that being really scary.

Yeah, you just want to make sure—I mean, it's like, it's your baby, or it's something you've put so much effort and work into, and you're really worried that if you're gonna step away from it, it's gonna die.

Yeah, but I think stepping away from it is really smart. Like with the way you've talked about some of the video stuff before and even earlier when you were like, I think about like a GIF first when I make a video. I think that's so smart!

Like I think a lot of people are just like, I'm gonna be a YouTuber, yeah, and I'm just gonna like jump in and like I'll put my face on the video and that's it. Like I see the subscribers like go up, but that like product first and not only just product first but like marketing first thinking is really interesting.

But it's not also—it's kind of, it wasn't a master plan. It just, I mean that was a methodology that kind of evolved as I was doing it or a methodology that I noticed that I had been using, like without consciously noticing that I mean and kind of—but it's also like I was mostly making GIFs in the first video that I uploaded, which was seven seconds long, like of the toothbrush helmet.

So that was basically just like almost uploading a GIF to YouTube. But then people started requesting getting more like information about the build, and then I did where I like released a short video that was kind of the GIF version of it and then also like a longer video where I kind of explained what I'd done or like me playing around more with the machine.

Yeah, so it was more like there was never a master plan.

Okay, which is fair! Like you just keep doing what you have fun with and what works. But like I guess what I'm curious about is your like problem-finding mechanism, you know?

Yeah, I mean, it was, yeah, because it was also one of the approaches of being like, what is something I struggle with?

Yeah.

And it was like waking up in the morning, and it's like what's like the craziest solution or like a really weird kind of out-there solution you could do to solve that? And I did made like an alarm clock that slapped me in the face for the rubber hand.

Yeah, but now I'm not as much doing like problem-solving "shitty robots." It's more like the sentiment I'm more going for now is like any idea or project or thing I want to build around like, huh, I wonder how that would like work out or what that would look like.

And that's like—I mean, I painted a mural in my workshop only using my feet and a climbing harness and like kind of rappelling down on the wall and having paint on my boots, and like that was just like I wonder what that would be like.

And that's kind of the types of projects that I'm currently going forward that I'm interested in.

But even, would you say you're scratching the same itch with your like personal health vlogging stuff? Because I feel like it is—like it's a lot of like an insight into just, whoa, what would it be like to be that person going through this experience?

No, in fact, that wasn't really, yeah, so backstory—I, a year ago or a year and a month ago, I found out that I had a brain tumor, and I actually today is the one-year anniversary of my brain surgery.

Yeah, May 30th, mm-hmm! Oh, I'm like, are we celebrating, or am I like supposed to be sad, or what, I'm—what am I supposed to do?

But yeah, so I went through brain surgery, and I decided fairly early on to try and share parts of the story, and it was—it wasn't like, you know, honestly, it was there was a week after I found out where I was like trying to like digest what was happening myself and where I was like, should I,—like how do I tell people this?

Like do I let people into this? Is there an option for me to not do it?

Yeah, and I just felt like screaming from the top of the mountain and being like, this terrifying thing is happening to me. Like it was really—it was awful to try and keep it and not tell people and keep it secret. Like I just couldn't.

Like it—there was no—I 100% wanted to tell people what was happening, and I think in part it was like it was a way for me to process it myself, and it also became a way, yeah, for me to try and make sense of it.

And it in some way put me in control because suddenly like it wasn't just this thing that happened to me, it was this thing that was happening to me. I was totally out of my control, but I could kind of feel like I could control how I could tell the story and how I could like tell people what was happening.

And there was something that was very empowering, which is a very lofty word. But there was something that like really felt because it kind of—it kind of like I got to not just be like a victim of this thing.

Yeah, I’m just wondering about the public element because I've—in personal experiences, like definitely handled them through journaling, right?

Yeah.

Like when you put it down on paper in some way, you're like, oh, that's maybe not as big as I thought it was or I have like a stronger grasp of it. But yeah, like the public element of it.

Yeah, there was definitely—I mean, I was like when I was kind of thinking about it, I was also like there was this whole aspect of being like am I trying to commodify this like pain or trying to make it into a business? Am I trying to like make people feel sorry for me?

Like I was definitely trying to examine it and being like why do I really felt like I was telling people or like what I wanted to tell people. But it wasn't really—I mean I've always been a compulsive oversharer. Like I've always liked sharing things and personal things, and not like—I mean, I don't think I'm always other than my health issues, I don't think I'm terribly personal.

Like it's not like I'm telling people about like my relationship status or about my family or about other things.

Like it's pretty much just like me playing around with different things that are like random stories. So it's not like I'm like a blogger in that sense where I'm like really sharing a bunch of details about my life. But with this it was really like I just really wanted to tell people and I'm so happy that I did because it's also in part like as much as the relationship you have with the people who follow you can seem like it's just like a surface level thing or it's not really real, but the support I got from people was such a real human support and in this way where it genuinely made the process a lot more bearable because of the support I got from people online.

And like—and in part that was like, yeah, just people like having a lot of people like root for you and cheer for you meant a lot, but also having people who'd gone through similar experiences reach out and sharing what it was like for them.

And it's like because you can talk to doctors all you want, but most doctors have not gone through brain surgery and they don't know what it's like. And like now I'm having a lot of people reach out who are about to go through brain surgery, and they're like, I don't know anyone who's gone through this.

And I just realized how lucky I was to by telling people online, suddenly I got in contact with like tens of people who had gone through similar experiences, and like as I was going through recovery and stuff like that, like just being like, hey, is this normal?

Like did you also have that? And they're like, yeah, totally, that will pass or like yes, so it was—it was such a real support and like genuinely helped me.

Hmm, yeah. I just think—my cousin went through a similar thing.

Yeah, she's had like three, I think, at this point.

I'm sorry!

Oh, she's doing great. But that person element—so now as like you kind of go through and it's ongoing, right? This like, I don't know, this is like very harrowing experience, right? How do you deal with like going back into normal life and like starting again or like—because you seem to like jump right back into it?

Yeah, a little bit too fast, I think.

Okay, yeah, which is—'cause you're just like—I mean, when you're—you kind of, at least for me, I kind of just wanted to be over with it as soon as possible.

And especially now, because I went through radiation treatment recently, and it's like—and you're just like, okay, I'm done, and I want to do all these things because like I love my work so much, and like I can't wait.

Like I'm just itching to get back and to get to my workshop and into building stuff. So it was never really—I mean, mostly it was like kind of weird after—yeah, like after I went through my surgery and posting about that, and then posting like an update of how I was doing and then suddenly, because like the content I usually make is very like silly and light-hearted, and you're like, yeah, how do you transition from something that's pretty heavy and dark and personal to like having a robot throw soup in your face?

But I mean, I feel like it kind of—I don't know, everyone seems really supportive, and like that's like super positive, you know?

I'm—yeah, I don't—I don't understand what I've done to deserve such amazing subscribers.

Like, yeah, it's like really there—the on—it's like the nicest people, and they're very understanding, and just like, yeah, down for anything really.

And those are the people that are commenting. There's like, there are plenty of other people that I'm sure feel for you.

Yeah, but aren't active.

Yeah, yeah. I don't know! I just think about all these experiences and like what it means in the context of like taking time off and interacting with other people, and if you—I don't know if someone was like going through, not necessarily your same situation but like a similar situation where they had to take a bunch of time off, do you think you like had any big learnings aside from making YouTube videos about it?

Like on how to better deal?

I mean, the thing with taking time off is that it's like I almost have this like flipper relationship with people online 'cause I'm always like, hey, like I'm feeling like I'm having some health issues again, and everyone's like, Simone, take time off!

It's almost a reverse of what I see a lot of other people having, where they're just like, why don't you upload a video again?

Yeah, and the people—and especially the people on Patreon, they’re just always like where I'm like, hey, I think I'm gonna like take some time off, and like if you see me online, like tell me to get the hell out!

And they're like, Simone, it's what you said last month too, and then we saw you on Twitter like, just take some time off, girl!

I don't know, like you're the best!

But what was the question?

Yeah! That's like the advice for people who have to go through that ‘cause I mean I—yeah, I think honestly, yeah, the main thing and the best thing about it is just asking for support and asking for help.

And I just—I had amazing support and amazing friends, and I'm really happy that I dared to ask people for help because it's very easy to kind of be like, no, I don't need it! I got it!

And be like stoic about it, you know? And there's definitely like there's something so vulnerable about being like, hey, I don't feel well, can you please come here and like just check on me?

And doing that, like those were the best moments of like kind of asking for help and daring to do that. So I think that's probably the main takeaway, and also just knowing if some buttons, like how to try and deal with it if somebody else is going through the same thing where it's like, I mean, I had a lot of people reach out and be like, if you ever want to talk?

And that's like really nice and great! But then I also had people who just like helped out on such a practical level and were like, GrubHub me food or like gave me pajamas and stuff like that because they're like, you're gonna be around in slacks for a long time, and like just—just things like that, that was really, really sweet and really helped on a practical level.

Okay, yeah. Now do you feel that you've had—this was a question so I can throw some credit to them. Do you feel like you've had a perspective shift since this whole thing went down?

I think, yeah, in having been faced with your own mortality is in some way a very healthy experience, I think.

Yeah.

Because you're always—I mean, of course you know that you're gonna die some way, but being like very face to face with it, it's like, it's just such a good reminder to spend time on the things you actually care for.

And for me, it was great. I mean, it really made me kind of take a look at how I'm spending my time and how like much guilt and anxiety I have around work and things like that, and just really try to be like, how can I make sure that I have a work life that I really enjoy and also really taking care of the people around you and like being there for people, like that's like because when the day when you really need people or when somebody really needs you like it's really—yeah, yeah!

So like we be cliché? No! Take care of the people around you!

But it was really like it was probably the first time in my life where I have wholeheartedly needed to depend on other people, and having people who showed up was—was everything.

Yeah, it's hard when you're like, you're finally an adult, you know?

Yeah!

Yeah, I'm doing my own thing!

Yeah! So working like there you are again!

Yeah, yeah, suddenly you like need help like yeah, you're like I need help showering and having people that you're okay to let in on that.

Yeah, also known as my mom, right?

Yeah!

So what were like the tactics that you like kept your work under control with, or did you have to set boundaries, or what did you do during that period?

Yeah, afterwards. I mean, I think it was mostly it—that was kind of the pivot point where I was like if I don't want to build "shitty robots," that's okay!

Or just feeling like I had this kind of format on the content that I was making.

Yourself permission.

Yeah, I gave myself permission, and it's really—it was really scary to step away from something that you know works and that has like proven to be successful to some extent, and that was like “shitty robots” for me.

But, and trying something else, and it's definitely been at the detriment of like the growth of my YouTube channel and everything like that. But I have never enjoyed work as much as I'm doing now, and I'm like just stoked about the projects that I have in the pipeline, and like it's just such an eclectic collection of things and ideas and stuff I'm interested in, so yeah.

Really like my health issues helped give—that helped me give myself permission to try other things.

Mm-hmm! Including like what would that—you know, if you had to drop the moniker all the “shitty robots,” like if that just went away, it's fine.

-2 you should be robots.

Yeah! What do you mean, if I like never made a “shitty robot?”

I mean, I haven't made a “shitty robot” in like a year.

I know! I haven't seen anything!

Yeah, yeah! No, I mean, I'd like—not that I don't want to make “shitty robots.” It's just if I find an idea I'm excited about, I'll do it. But right now, I have a bunch of other things that I'm excited about too, so yeah, I'm just—yeah, trying to give myself a lot of permission.

Okay, so what is the biggest challenge that you're having right now?

Color-matching car paint!

Yeah! It's art really!

Yeah, can you talk about the project?

No! Great, perfect. Probably be out mid-June.

Okay! So you need a little time.

Um, now what about challenges as a creator and an entrepreneur? You know, it's like—I've been like, I be the big, biggest challenge now is that I'm still dealing with a lot of health issues and trying to find good ways of pacing myself while—yeah—while still having an output or still like following through with the projects I have, yeah.

So I think that's the main—like just making sure that I listen to my body and like let it set boundaries, but I'm not such a—like inspiration streak!

Like I'm just really excited about things!

Yeah, so it's like it's weird.

I'm trying to feel like I always have like, oh this is what I'm challenged—like this is what my challenge is. But my challenges have really not been in work—like work has been really great. It's mostly been in health-related stuff.

Yeah! I mean it's an—also, like I'm really privileged in the sense that I have like a team that can help keep things that flow and do a lot of the other like the back stuff.

Right! So that's an interesting angle—the creative inspiration.

I always just find that like, whether it's like creative or more entrepreneurial projects—like I'm sure you've had moments where like you're in a funk, right?

Yeah.

What are the steps that you take to get out of like out of your funk?

I think it's—it is a lot about once again about giving yourself permission and trying to find—and like there's this tendency to feel guilty spending time on something you're excited about, and it's really—it's weird!

Like it's super—but I feel like we've been taught from a very young age that things that are important are supposed to be difficult and kind of boring and painful in some way.

Like it all within there's a sense that like doing admin work or like answering emails, I got the cord— that is like really the most important thing.

So for me, it's just in like how I started with “shitty robots” was because I gave myself permission to play around even if with things I didn't know the end goal of, and kind of trying to like reason my way out of that guilt.

And I think that that's still the same thing because there's always like, what—yeah, what is like that one thing that you're like, oh man, I wish I could get around or like have time to do that thing. And it's like it could be like a sewing project or like a silly app or whatever, but I really feel like the creative equivalent of play—that is like grown-ups playing.

That's the same, like it doesn't have an end goal, you're kind of just playing around, and we're very bad at creating environments and spaces for ourselves to do that.

I think there's a big streak of kind of the amateur running across your videos that I really admire. You're like, I'm just gonna goof and try this thing out, and then maybe it will work, and maybe it won't.

Yeah, and that's kind of what makes them so compelling. It's at—like obviously, they're like some of them are kind of shitty for shittiness' sake, if that makes sense.

But the—like that angle is so uncommon—especially in the like the quote like serious professional world.

But it is, it is playing! Like this is my—my 28-year-old version of playing, and that is just like, yeah, just trying things out and kind of being like a kid jumping around in a puddle for the sake of it.

Yeah, and I feel like that is such a—as much as it's like—I mean, I run a YouTube channel.

Like I can do that! Like this is not advice that's applicable to a work environment. But there are parts of it there where that's like for me, that mindset is what has brought me some of the most enjoyable and also sometimes successful projects.

It's funny when you look back at it and it, at least for me, the things that have worked out, I struggle to think of an example of something where it was like, this is a massive weakness I have, and then I like put all the energy into it, and then it's like a massive success.

It's way more often like, oh, these are like your innate qualities—yeah, you're already into, and then you just like push a little harder, but it's not even that hard to push because you're into it.

Yeah, and it's like—and there's this thing of like, yeah, once again, us valuing things that are hard and that we struggle with, and where it's like, no, but I'm gonna be a lot better at doing the things I enjoy than at the things I don't enjoy.

If something comes easy to you and you think it's fun, then that's probably what you're best at.

And— but at the same time, we have this like, I've noticed for myself at least and that I've heard from a lot of other people do, you have this like programming of feeling guilty about them because you're like, no, but this is too easy.

Like, I'm supposed to be—like if you're working hard and you're being really productive, it's because you're like really pushing yourself and it's painful, and it's just so not true.

And I wonder if that's like a societal thing, like where does that come from? Is that just like a cultural thing where that's what you're taught in school?

Where it's like, yeah, like where does that start, and how can you kind of reprogram yourself to be like when things are fun? Yes! Probably when you're at your best!

It's, yeah, it's—it's basically, it feels like you just undervalue what you have always, yeah.

So like whatever your innate qualities are, you're like fine, whatever, yes? If this was like, I just happen to be good at this, but like that's not worth anything because I can—it's easy!

Yeah, you know?

Yeah, we undervalue like things that are easy.

Yeah, because it's—then what is work, right? Like work is supposed to be work. It's supposed to be hard work, right? Or good about easy work?

Is it branding easy work? Come and take our seven-week course, easy work! Find the things that come easy to you!

Right? Make a real quick list at the beginning of the class, and that's it!

Yeah, but obviously, there's a line between like short-term pleasure and long-term satisfaction.

Yeah, but it's also—I feel like your job is gonna be a lot more sustainable if you enjoy it, you know?

Yeah! But also I feel like that's also kind of when people burn out.

Like it's when you're doing things that you're really passionate about—in many cases, like I feel like it's in some way easier to burn out when it's something you're really excited about and care for.

Because you're kind of—oh, absolutely! But like—only that will give you the motivation to like really push through!

Yeah! I'm so, like when it when it comes to like discipline around all this stuff, do you just like say, you know, whatever 8 a.m. every day, like I’m on it, or you just kind of like do whatever?

No! It's kind of—I feel like I've had the opposite development of a lot of other people because I used to be so disciplined when I was a teenager.

Like I was so ambitious in school, and I was like always—I would study for seven hours straight on a Sunday and was like super—like never run out, never did anything fun because I was like grades is everything.

And I've become less and less disciplined as I grow up, and now I kind of have a team that can be disciplined for me or make sure that things like don't fall through.

But I mean there are certain things that I'm disciplined about. I try to really be disciplined about how I take care of myself and making sure that I sleep enough, that I eat well, that I exercise, that I meditate.

• Like those are like kind of the cornerstones of my discipline, and that's—it's funny because that doesn't really fall under the umbrella of discipline generally.

But for me, it's like really been the thing—the type of discipline that helps support me in my work life and in my life in general. But then it's—no, I mean, there's not really—there is starting to—I mean, we have some structure to what we're doing, but I generally get in like maybe 10 or 11, or like whenever I—like whenever.

Yeah, when I wake up! And then it's like really just trying to prioritize what needs to get done!

Yeah, so prioritizing!

Yeah!

Yeah, that's what it's about! So we don't have a ton more time! I do want to get to all these, some of these questions!

Yeah, people sent in!

Yeah! So just like let's like rip through them!

Yeah!

Yeah, give as many people credit as possible.

Yeah! All right, so let's start with this one from Ali just because she says, hi! I love you, Simone! You're too cool!

But her question is, how do you get started when dealing with imposter syndrome?

Understanding that everyone suffers, whether from it, and I think talking to other people about it.

Yeah, because you—that's how you realize that everyone has it!

Beep-boop asks what's your favorite robot?

Oh! It changes a lot. Um, let's say the lipstick robot!

Okay! That’s the fun!

Yeah, there's also the most painful one I've ever filmed because I did a bunch of different takes and like having to clean off your face in between, and I just like had two paper towels and I'd like try to wipe off my face and just got redder and redder!

And I was like trying to put makeup over it, and oh yeah! I don't know! Is this the fun random one?

Oh, there are all like weird continuity things in that video!

Yeah, there's actually a piece—like you can see that there's lipstick in my hair!

Oh great!

And the clips that made it out!

Yeah, so that's a little Easter Egg for anyone who's listening to this!

Bestie asks, are there any moments when you feel bored and you feel like giving up on creating new things?

No! I mean, being bored is one of my best creative processes!

Like if I am overwhelmed that I have too much to do, I have no ideas! But if I just take like a weekend off or like a few days off, then suddenly I'm like, I find things to do to stop being bored!

So it's actually, it's like—not that being bored doesn't make me want to create things, it's being bored makes me really want to create things and enjoy myself!

Yeah! During that boredom period, do you allow yourself to get on your phone and like hang out on YouTube and stuff like that? Like consume?

Yeah, but I also try to make sure I don't consume and that I create more than I consume!

Yeah, I mean, it's—that's alright because we live in a time where you kind of never have to be bored!

No, yeah! You can entertain yourself endlessly with content online!

All right, so in this advice category, so Kawara Asad asks, what do you wish you knew when you started your career?

I wish I knew—oh gosh! I mean just to—it's always—I mean this is the advice I feel like I'm always giving myself and that I'm or like past self, I'm failing to live up to now—but it's just being kinder to yourself and—yeah, letting—yeah, just not being so guilt-driven!

Like I constantly feel guilty about things, and it's something I'm always trying to work on.

And like having, we're doing YouTube is like endless fields of guilt because you could always put out more content.

Like I could work 24 hours a day and still not get done or like satiate the algorithm with content, and that's the thing!

Like if you could work—if you're in a field where you could work 24 hours a day and still not get done, that means you could just as well work eight hours a day and just get a little bit less done but have a good life on the side!

A lot of things will take everything you can give them!

Yeah, yeah! Be careful!

So on the YouTube front, Olaf Dashiki asks, what would have happened if your YouTube—toothbrush helmet wouldn't have gone viral? Would you still—what would you have done?

I think I would have loved to—I mean yet work with product design and kind of like my dream job was to work at IDEO and do product development and stuff like that, so I think maybe that or—I mean both of my parents worked in television, and I think maybe I would have been sucked into that.

I mean, you kind of are!

Yeah! Being like—yeah! I mean, yeah I know and it's what they told me from the start. They were always like, Simone, we think you'd really work like working in television!

And I was like, no, because that's what your parents do when you're just like—you're like no, I'm gonna be a scientist or whatever!

And then now they're like, kind of like—you too, brunette! That actually has a parent who's on TV!

Yeah! It was—it was great support in all of this because like they—I always get questions that people like, what do your parents think?

And I'm like, they were like on board from the start!

Like they totally got what it was all about and were great support!

Like my dad used to run a production company and is like now doing a lot of the legal side of TV stuff or like negotiating with format rights and stuff like that.

And like when you're starting going viral on the Internet, where you have a video that's going viral, you always have like all these platforms reaching out wanting you to sign release agreements and stuff like that.

And like just having a dad that I could bring that to and who was like, no, you can't sign that, you have to push back on that, was like so great, and also having a mom that worked as a TV host for a long time and kind of being able to like fall back on her experience and being like, mom, they're like people who want to take selfies with me!

Like how do I deal with that?

Like this feels so weird and she's like, sweetie, it's alright!

Man, that's great!

Yeah, they're good people!

All right, so two—two more! So first of all, the astronaut you interviewed is coming back to Earth!

Yes!

Are you doing another episode?

We don't have any plans, but David, if you're interested, make it! Let's do it! That would be fun!

Okay! He actually sent me a—on the day of my surgery, he like emailed me a video and was like, hey, I just wanted to wish you good luck, I'm in Kazakhstan, put like doing training, but like you got it!

And then just like this last one, Jonathan Nader asked, what is the best version of yourself? I thought that was kind of cool!

Oh gosh! I should have prepared a really smart answer for that question.

The best version of myself is—I don't know, just when I feel grounded and happy and excited and surrounded by people I like.

Make sense?

Yeah!

Yeah, that's a really—I wish I would have had time or brain space to come up with a better answer!

Yeah, yeah! I think that's good, right? The best version—Sunday mornings.

Oh wow, I don't know!

Yeah, Sunday, 11:02 a.m.

The love it—11:02 a.m. I am on fire!

Yeah!

All right, perfect! Thanks so much for coming in!

Thank you!